Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Food packaging design and consumer perception of the product quality, safety, healthiness, and preference: Effect of packaging color on consumers’ perception

Food packaging design and consumer perception of the product quality, safety, healthiness, and preference: Effect of packaging color on consumers’ perception

Consumer perception is everything when it comes to figuring out the best packaging design. Color plays a major role in capturing a shopper's attention, especially for food and beverages. Here's a deeper look at why color is so important in packaging design for a wide range of consumer products.

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Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Information cues

Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Information cues

When food producers overlook market holes, new players can enter the market to serve an under-served group. Consumers have a growing interest in healthy and safe foods, so now more than ever before many care about packaging. Multiple studies show a significant number of grocery shoppers have specific expectations about packaging when it comes to healthiness and safety.

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The Link between Sustainable Packaging and Competitiveness in Supply Chains

The Link between Sustainable Packaging and Competitiveness in Supply Chains

Sustainable packaging materials, such as metal, are becoming important to broader supply chain sustainability. At the same time, every link in a supply chain should be focused on sustainable solutions that make logistics more economically efficient and eco-friendly. Paying attention to improving Service Parts Logistics (SPL), which involves ordering replacement parts, is a crucial key for supply chains to evolve toward sustainability.

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Food packaging design and consumer perception of the product quality, safety, healthiness and preference:Willingness to pay more for a better packaging

Food packaging design and consumer perception of the product quality, safety, healthiness and preference:Willingness to pay more for a better packaging

Evidence is growing among market researchers there's a willingness for consumers to pay more for better packaging. In a recent survey among Lebanese consumers published by Emerald Insight, 73 percent of respondents said they were willing to pay more for higher-quality packaging. This survey reflected individuals from backgrounds in higher education and higher income.

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Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Packaging Features

Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Packaging Features

What do consumers think about food packaging design? A recent consumer study revealed their perceptions of the packaging and how it relates to safety and quality. Here's a look at this food packaging design study and other research that points to concerns for packaging designers. 

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Food packaging design and consumer perception of the product quality, safety, healthiness and preference:Effect of packaging material on the consumers

Food packaging design and consumer perception of the product quality, safety, healthiness and preference:Effect of packaging material on the consumers

Consumer perceptions of quality, safety and healthiness affect food purchasing decisions among various sectors of society. Packaging designers must look at current trends and realize that environmental and health concerns are much more pronounced today than in the past. Here's a look at how studies continue to point to the need for packaging designers to focus more on sustainable solutions.

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Innovation and Design Process for Pharmaceutical Packaging

Innovation and Design Process for Pharmaceutical Packaging

One of the major industries facing enormous packaging design challenges is pharma. A crucial challenge is to craft more innovative and inclusive features without taking away from informative labeling. Various stakeholders have a wide range of demands that are difficult for packaging designers to balance with utility and aesthetics. Here's a look at what pharmaceutical companies need to consider to improve packaging.

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Drivers, barriers and performance outcomes of sustainable packaging

Drivers, barriers and performance outcomes of sustainable packaging

Three key barriers exist that limit the development of sustainable packaging. Those barriers are cost/benefit ambiguity, additional costs, and trade-offs between package requirements. These barriers partly relate to company size. Here's a look at how a focus on environmental issues will help lead businesses toward sustainable packaging solutions.

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Carative Factors in the Design of Packaging - Benevolence

Carative Factors in the Design of Packaging - Benevolence

Benevolence is the quality of kindness, which can be conveyed in packaging design as part of what attracts customers. The carative nature of benevolence makes it a crucial element of packaging design that helps prospects decide whether or not to buy the product. Here's a look at how benevolence can be an important and effective theme in packaging.

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