Desjardin Blog - EN

Luxury brands must view packaging as important to a company's bottom line. But how can the material and design housing a product make a difference in profits? It's important to remember that when consumers shop, they view packages that create  perceptions of products. Here's a look at how premium tinplate cans for sustainable packaging can make a brand more profitable.

Embossing on metal is a design technique in which raised symbols over the surface adds dramatic appeal to a logo or image. When viewed under lighting it has captivating 3D effects. Manufacturers of products packaged in tin containers should consider the economical and psychological advantages. The use of embossed logo tins for exclusive product presentation can attract new customers, particularly those who seek luxury items.

Aiming for a premium market involves strong quality control related to the production of a product and custom premium packaging. Plenty of consumers are willing to spend extra cash on solutions they perceive to bring greater value than generic versions. Here's what brand managers need to know to ensure they are taking the right steps to reach a premium market.

The market is full of both average and above average products. Usually there's an advantage to either, such as average products tend to be lower-priced while above average products create greater customer satisfaction. Consumers who crave higher quality often gravitate toward premium packaging brands that cater to specialized tastes. Here's how custom embossing can attract shoppers of premium products.

Every business that markets physical products needs to find a way to stand out in a retail store. Choosing the right packaging solution has become a major factor in the communication between a brand and the consumer. One of the best ways to stand out as a premium product in a store is to package items in embossed metal tins for branding.

Businesses need to think "outside the box" sometimes to gain a slice of a market. One way to promote a brand in ways that delight new prospects is to offer tins as promotional items. Tins are useful because they can be reused for storage indefinitely. Here's a look at how printed tinplate cans for branded goods can expand a company's market share.

Reaching a high-end market often involves investing in premium or luxury packaging. It might cost more than conventional packaging, but it communicates high value more directly to the target customer. Premium packaging is key for the brand to live up to the image it wants to promote to corner a market on quality items. Here's what packaging designers should consider for premium packaging to project a modern appearance.

Turning to custom premium packaging is ideal for a brand to capitalize on its unique identity. This strategy can be achieved by serving multiple market sectors or connecting product values with human values that are conveyed by the packaging. Clearly, premium customers want nice packaging with a touch of personalization. Here's how a brand can do it.

Grocery shoppers usually know what they want when they see it in a store. Family buyers must stock up on a large supply of food, so they care about how the food is stored. Not only do consumers care about how secure the packaging is, they are influenced by the appearance. Here's why tinplate cans for quality food convey elegance and sustainability.