Desjardin Blog - EN

When you look at a product, your eyes make the first purchase decision. Research shows that consumers judge quality and brand trust within seconds — guided mainly by visual cues like color, typography, and logo clarity (Wang, 2013).

In the world of confectionery, the first taste happens with the eyes. Long before your chocolates or biscuits touch the palate, your packaging sets expectations for flavor, quality, and care.

I spent years exploring how visual design shapes consumer perception. Research confirms that packaging design does far more than protect a product — it defines how we experience it. According to Wang (2013), color, graphics, and typeface directly influence how consumers judge product quality and form brand preference.

Personalized premium packaging strengthens customer loyalty, elevates brand perception, and aligns luxury with sustainability and emotional value.

Embossed fancy tins for exclusive items boost brand appeal, protect products, and offer a durable, elegant solution for premium packaging needs.

Premium logo tins for sustainable packaging solutions combine brand impact with durability, reusability, and eco-conscious appeal for modern luxury products.

Luxury brands must view packaging as important to a company's bottom line. But how can the material and design housing a product make a difference in profits? It's important to remember that when consumers shop, they view packages that create  perceptions of products. Here's a look at how premium tinplate cans for sustainable packaging can make a brand more profitable.

Embossing on metal is a design technique in which raised symbols over the surface adds dramatic appeal to a logo or image. When viewed under lighting it has captivating 3D effects. Manufacturers of products packaged in tin containers should consider the economical and psychological advantages. The use of embossed logo tins for exclusive product presentation can attract new customers, particularly those who seek luxury items.

Aiming for a premium market involves strong quality control related to the production of a product and custom premium packaging. Plenty of consumers are willing to spend extra cash on solutions they perceive to bring greater value than generic versions. Here's what brand managers need to know to ensure they are taking the right steps to reach a premium market.