Branding is a complex topic for entrepreneurs because it taps into elaborate marketing and human psychology. Packaging solutions are key to connecting with consumers who seek products that match their emotional and practical values. That's why it takes a mix of market research and creativity to reach them. Here are the advantages of using custom printed screw-top tins for branded products.
Practical Reasons for Screw-top Tins
Many grocery and retail shoppers are attracted to custom printed screw-top tins for branded products because they look nice and they can be reused. Screw-top lids are easy to remove, yet provide airtight protection with a powerful seal. Unscrewing a lid should be effortless, not a difficult task. Lids that are hard to remove make it easy for the consumer to switch brands.
Another reason screw-top tins are practical for both producers and consumers is that they automatically convey a sense of resilience. Tin is a strong packaging material that typically is free of any damage from mishandling in the shipping process. Just like when the consumer decides to keep a collection of logo tins, it's often because they know from years of experience that tin provides effective protection from air, contaminants and sunlight.
Consumers are particularly impressed with customized tins that seem as if they were designed for them personally. It's not always practical for a brand to design a unique tin for each customer, but it makes perfect sense when dividing the target market into sectors that categorize customers by specific tastes, attitudes and behaviors.
Economic Reasons for Screw-top Tins
Surveys have shown for years that consumers prefer cans over other types of packaging when it comes to food. A 2014 study by the Can Manufacturers Institute (CMI), for example, confirmed this ongoing trend. Many consumers view cans as the best packaging format for sealing in nutrients. Furthermore, 98 percent of American kitchens are stocked with canned goods at any given time.
Another significant reason why manufacturers should consider using custom printed screw-top tins for branded products is that consumers are becoming increasingly more aware of sustainability. They realize that tin cans can be reused for many different purposes, which keeps them out of landfills. Metal packaging can be recycled infinitely without loss of quality. Reuse and recycling contribute to a cleaner environment and help a brand connect with consumers who are conscious of sustainability.
Tin is more cost-efficient than heavier metals. But any kind of metal packaging has the strong advantage of a longer shelf life than paper or plastic packaging. Long shelf life matters because it reduces the pressure of selling inventory by a fast deadline. By occupying store space as long as possible, the company avoids the immediate financial risks of forced discounting or complete waste.
Aesthetic Reasons for Screw-top Tins
Screw-top tins are easy on the eyes partly because people are naturally attracted to round objects. The universe is full of circular patterns that associate with beauty. From Earth's orbit around the sun to the ripples seen in waterways, circles simply have symmetrical qualities that associate with totality and minimalism at the same time.
Tinplate can be formed into any shape because of its flexibility and lightweight properties. Square or rectangular tins have the advantage of being more efficiently stacked in shipping and home use. But round tins usually command more aesthetic value since curves equate more with art and natural beauty. Curves feel less rigid and more continuous. They immediately stand out as eye candy in a store full of conventional packaging.
Adding Creative Flare to Screw-top Tins
One way to make tin packaging stand out among other tin packages is to give its appearance a creative twist. Everyone likes movies, so why not design a package like the type of screw-top tins that used to house movie reels? This idea ties in well with nostalgia, which has been a resilient theme for tins over many decades.
Another creative idea for screw-top tin packaging is to make the top of the container look like an old vinyl record. The label can contain a message such as "music to everyone's ears" and associate it with any product that has the same emotional effect as music. Other artistic ideas for round containers include imagery of the sun, earth, moon, fruit, wheels, clocks, eyes, tunnels, ripples and swirls.
Maximizing Aesthetic and Functional Value
Compelling advantages exist when manufacturers choose custom printed screw-top tins for branded products. These attractive and practical containers are ideal for producers of cosmetics, tea, coffee and spices, personal care items and pharmaceutical drugs. Ideally, the package conveys imagery that elevates emotions and awareness in a way that's special for the consumer compared with competing brands.
