Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Investigating the Relationship Between Brand and Consumer Behavior

Investigating the Relationship Between Brand and Consumer Behavior

Understanding the relationship between a brand and consumer behavior is one of the most valuable insights an entrepreneur can have on a market. The brand must connect with the consumer on an emotional level to register as important on their radar. Here's a look at the elements that emotionally connect a consumer with their favorite brands.

Read more
How Colors and Emotions Relate to Brand Recognition and Metal Packaging

How Colors and Emotions Relate to Brand Recognition and Metal Packaging

Various visual elements converge to create brand recognition among consumers after a period of time. A consumer's introduction to a brand is often through a choice of color. It raises the question: how important is color to brand building? Here's a brief look at why color matters and how it can be emphasized with metal packaging.

Read more
How Packaging Helps Developing Brand Trust and Loyalty

How Packaging Helps Developing Brand Trust and Loyalty

Ideally, a brand is associated with well-being or serves as a solution to a stressful problem. Today creating and maintaining a brand comes down to professionals who observe and understand the relationship between the brand and consumer. Here's a closer look at this relationship and how metal packaging attracts attention to a brand.

Read more
How Packaging Helps Developing Meaningful and Memorable Brands

How Packaging Helps Developing Meaningful and Memorable Brands

Brand recognition is an integral part of product design, packaging, and marketing. The two most important factors to developing and maintaining brand recognition are attractiveness and strategic meaning. Here's a deeper look at the process of creating brand recognition through metal packaging and how it affects consumer perceptions.

Read more
Food packaging design and consumer perception of the product quality, safety, healthiness, and preference: Effect of packaging color on consumers’ perception

Food packaging design and consumer perception of the product quality, safety, healthiness, and preference: Effect of packaging color on consumers’ perception

Consumer perception is everything when it comes to figuring out the best packaging design. Color plays a major role in capturing a shopper's attention, especially for food and beverages. Here's a deeper look at why color is so important in packaging design for a wide range of consumer products.

Read more
Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Information cues

Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Information cues

When food producers overlook market holes, new players can enter the market to serve an under-served group. Consumers have a growing interest in healthy and safe foods, so now more than ever before many care about packaging. Multiple studies show a significant number of grocery shoppers have specific expectations about packaging when it comes to healthiness and safety.

Read more
The Link between Sustainable Packaging and Competitiveness in Supply Chains

The Link between Sustainable Packaging and Competitiveness in Supply Chains

Sustainable packaging materials, such as metal, are becoming important to broader supply chain sustainability. At the same time, every link in a supply chain should be focused on sustainable solutions that make logistics more economically efficient and eco-friendly. Paying attention to improving Service Parts Logistics (SPL), which involves ordering replacement parts, is a crucial key for supply chains to evolve toward sustainability.

Read more
Food packaging design and consumer perception of the product quality, safety, healthiness and preference:Willingness to pay more for a better packaging

Food packaging design and consumer perception of the product quality, safety, healthiness and preference:Willingness to pay more for a better packaging

Evidence is growing among market researchers there's a willingness for consumers to pay more for better packaging. In a recent survey among Lebanese consumers published by Emerald Insight, 73 percent of respondents said they were willing to pay more for higher-quality packaging. This survey reflected individuals from backgrounds in higher education and higher income.

Read more
Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Packaging Features

Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Packaging Features

What do consumers think about food packaging design? A recent consumer study revealed their perceptions of the packaging and how it relates to safety and quality. Here's a look at this food packaging design study and other research that points to concerns for packaging designers. 

Read more
Content not found