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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Successful Packaging Design: Highlight the Uniqueness of the Product

Identifying the uniqueness of a product is a crucial task for the packaging designer. Even though every product has its own characteristics, consumers often develop generalized perceptions about products based on norms and trends. Then when products stand out from established patterns, it captures attention. Here are important points a designer should take into account when evaluating a product's uniqueness.

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Successful Packaging Design: Addressing the Target Market Segment Correctly

Successful packaging design is only as good as how well it connects with appropriate target market segments. Even a brand with one product aimed at a specific age demographic can reach different market segments. Here's a look at the correlation between addressing a target audience through effective packaging design and achieving market success.

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Successful Packaging Design - Build on your product knowledge

Product knowledge is one of the most crucial elements of packaging design. Without some type of awareness about what the product is or does, it would be difficult for the designer to match the interests of the client and the consumer. Here are ways to build upon product knowledge to integrate in packaging design.

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20 Packaging Design Principles for new sustainable packaging paradigms

A growing interest in environmental concerns has led to the concept of sustainable behaviour. This concept is of particular interest to manufacturers and packaging designers, as it relates to serving consumers who demand more eco-friendly production processes for sourcing materials or making products.

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Overview: Important Rules For a Successful Packaging Design

A packaging designer must follow a collaborative process to satisfy the client. Interviewing the client helps get the creative process rolling. Taking the following crucial steps will ensure the project stays on track with the client's expectations and needs.

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Manage your Packaging Variability during Runtime and optimize Time and Costs

Changes in the manufacturing process must always be assessed to ensure an operation maintains its efficiency. Adding flexibility to the equation is part of the key to managing packaging variability during runtime. Here are points to remember about rapidly changing markets and how they affect customer satisfaction. 

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Energy Cost of Recycling - Why Metal Packaging is better for the environment

Recycling is a process that is used in countless industries and is steadily being used more commonly in goods produced today. Recycling is the process of turning waste into usable material. In the packaging industry material is often reused and recycled, which can substantially cut down on the amount of new material and energy that needs to be used to produce more packaging. Three of the most common materials used in the packaging industry are plastic, tin, and aluminium. Studies have shown that recycling aluminum uses 95% less energy than needed to produce new material and recycling plastic saves 76% of the energy [1,2]. This difference is caused by a variety of reasons, like the energy cost to transport, sort, and recycle each product.

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Premium Packaging: Authenticity

Authenticity is a crucial brand value and design cue that confirms in consumers' minds whether a product is premium quality. It's a concept that can be reinforced through packaging for positioning a brand across a wide range of various products. Here's a deeper look at what qualifies a product to be authentic and how it can be communicated through packaging design.

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Premium Packaging: Minimalistic Design

Minimalism is the most subtle packaging design cue that communicates a brand's quality. Through different periods of history it has been associated with classy design and respected reputation. The "less is more" concept, however, is complex for designers in the sense that it really comes down to the specific product and how it relates to a premium experience.

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