Desjardin Blog - EN

Aiming for a premium market involves strong quality control related to the production of a product and custom premium packaging. Plenty of consumers are willing to spend extra cash on solutions they perceive to bring greater value than generic versions. Here's what brand managers need to know to ensure they are taking the right steps to reach a premium market.

Branding is a complex topic for entrepreneurs because it taps into elaborate marketing and human psychology. Packaging solutions are key to connecting with consumers who seek products that match their emotional and practical values. That's why it takes a mix of market research and creativity to reach them. Here are the advantages of using custom printed screw-top tins for branded products.

One of the reasons many new businesses never get off the ground is they don't develop a plan for branding. Almost any business can gain word-of-mouth recognition by giving away free items in the form of small logo tins for branding and promotions. Tin containers have long-lasting value among even people who don't consider themselves collectors. 

Every business that markets physical products needs to find a way to stand out in a retail store. Choosing the right packaging solution has become a major factor in the communication between a brand and the consumer. One of the best ways to stand out as a premium product in a store is to package items in embossed metal tins for branding.

Corporate gifts can provide a return on investment by helping build brand loyalty. Whether the gifts are for employees or customers, they send a caring message that can help establish stronger associations with the brand. Here's why custom logo tins for corporate gifts should be considered a productive strategy within a company budget.

Businesses need to think "outside the box" sometimes to gain a slice of a market. One way to promote a brand in ways that delight new prospects is to offer tins as promotional items. Tins are useful because they can be reused for storage indefinitely. Here's a look at how printed tinplate cans for branded goods can expand a company's market share.

Brand building often begins with displaying a logo in as many relevant physical places as possible. A logo can be the only message on a package and still convey a wealth of information. The more well known the brand, the more advantageous it is to let the logo stand on its own as the main attraction of a product. Here's a look at how logo tins help make a brand more familiar and top-of-mind with consumers.

Brand recognition is what consumers may experience as a result of being exposed to visual design cues in product features and packaging. These design cues should communicate the brand's values in a way that's easy to recognize and remember. Here's a look at what packaging designers need to understand about using the right visual cues to connect with target consumers.

Emotions are what connect people with brands. One of the most basic ways for a brand to communicate emotion is through color on its products and packaging. A major challenge for packaging designers is to select the right colors that reflect the emotional intensity of the product's values. Here's a look at how color variables contribute to brand recognition.