Small Logo Tins: The Everyday Branding Tool with Lasting Impact
One of the reasons many new businesses never get off the ground is they don't develop a plan for branding. Almost any business can gain word-of-mouth recognition by giving away free items in the form of small logo tins for branding and promotions. Tin containers have long-lasting value among even people who don't consider themselves collectors.
Everyday Reminders
One way for a manufacturer to maximize small logo tins for branding and promotion is to create free gifts that people can use in their everyday lives. Seeing the logo on a constant basis and associating it with the gift can create customer loyalty prior to a purchase. This type of branding is effective when a product associates with convenience.
People sometimes lose small items like keys or pocket change, but having a container to regularly keep them in solves the problem. Once again, the logo becomes part of the visual solution for staying organized on a daily basis. Tins used for storing pocket change help reduce the unnecessary weight people carry around.
Storing Precious Belongings
Jewelry and other small valuables need to be stored in a safe and memorable place, in which the logo serves as a reminder. Small containers can be stacked in larger containers to help conserve space and keep valuables all in one place. What type of tin container does a jewelry enthusiast typically choose? One that looks clean, shiny and elegant.
Tracking Business Cards
Another use of small logo tins for branding and promotion can be to contain business cards. People still hand out business cards as a convenient way to promote their products and after awhile everyone has a surplus of cards that take up space in a wallet. Small logo tins make great storage units for stacks of business cards that might otherwise cause clutter.
Collecting Tins
Many people collect tins because they are so versatile in adding decor or utility to a person's daily routine. Tins are treated as collectibles since many are customized or produced for limited runs. Since tin is a flexible material, it can be shaped in every way imaginable. Due to the countless ways tin can be presented as unique, there's a deep interest in building tin collections.
Silver is a typical color for tins, which makes it shiny and attractive. The shine alone of tin gives it a certain status of premium quality compared with cardboard or plastic containers. Tin has the look of permanence, which is why much of it gets reused or recycled.
Occasional Treats
Small logo tins become part of everyday lifestyle when they are used to store candy and other treats. Some people don't have time to eat at healthy restaurants during lunch break, so they carry around vitamins or spices that add nutrients to meals. There are countless other reasons to carry small containers regarding food, such as going on hiking or biking adventures.
Keeping a Logo Top of Mind
The most important reason to use small logo tins for branding and promotion is that it creates top-of-mind awareness. Seeing the brand on a daily basis is the best way for people to stay in touch with a brand. The tin container can be any shape, size or color. That opens the door for plenty of flexibility in associating the brand with people's personal interests.
Even though the average consumer gets bombarded with hundreds or even thousands of printed messages per day, the ones that associate with personal purpose will stand out the most. Tin provides a long list of qualities that keep personal items safe, since it's durable and containers are made to be airtight. It doesn't rust or corrode and it's waterproof. The combination of these qualities adds up to a long-lasting secure solution.
The possibilities for tins as promotional gifts can be shaped around the values of a target audience. People who value tin as an aesthetic yet durable material tend to understand its sustainability in an era of diminishing resources. Due to inflation and rising living costs, consumers are becoming increasingly more conscious of sustainability.
Tin has now been around for hundreds of years and has proven to be one of the best ways to package food, drugs, cosmetics or candy. It brings instant credibility to a brand. In that sense, tin is an excellent building block in the branding process.
