By Alex Cosper :-

RFID Tags and Metal Packaging: Beyond Cost Considerations

RFID Tags and Metal Packaging: Beyond Cost Considerations

This article examines the utility and cost considerations of incorporating RFID tags into metal packaging. It discusses when the technology becomes a justified choice for manufacturers.

Read more
Future of Packaging

Future of Packaging

The ubiquitous nature of packaging, particularly for food, makes it a field that touches the lives of most consumers. The future of packaging has been a topic among experts from business consulting firm McKinsey, such as David Feber, Daniel Nordigarden and Nick Santhanam. These analysts point to key themes for future packaging, which include smarter, more personalized and reusable containers.

Read more
5 Trends in Packaging - and how to respond

5 Trends in Packaging - and how to respond

The packaging industry is going through a transformation in the 2020s toward goals in achieving greater efficiency. At the core of this transformation is an emphasis on technology and systems that save time and money. Here are five important trends in packaging that are expected to have long-term impact on consumers.

Read more
4 Inspiring Design Trends in Metal Packaging

4 Inspiring Design Trends in Metal Packaging

One of the constants of branding has been communicating a brand's evolution over time to show its resilience through different trends. While some packaging trends come and go, certain trends that result from new research on consumer psychology have lasting impact. According to the head of brand marketing for 99designs, Caitlin Collins, the following four trends are impacting the current approaches to packaging design.

Read more
How Do Consumer Awareness and Expectations Affect Shopping Behaviour?

How Do Consumer Awareness and Expectations Affect Shopping Behaviour?

Does every consumer who is aware of sustainable issues practice them? No, but awareness of green products that is associate with positive expectations can be a catalyst for purchasing decisions. The deeper the awareness, the closer the consumer moves to consider a purchase. It's essential for both manufacturers and product packaging designers to understand the relationship between consumer awareness, expectations, and purchasing decisions.

Read more
Consumer Awareness, Behavior and Expectations Surrounding Food Packaging

Consumer Awareness, Behavior and Expectations Surrounding Food Packaging

Subtle change characterizes today's consumer perceptions of environmentally sustainable packaging. In other words, it's no longer the era of consumers overspending on shopping sprees or letting unused products go to waste. Skyrocketing food prices have opened people's minds to cost-cutting and waste reduction. Here's a look at the current state of how consumer patterns have evolved to reflect a growing cultural focus on sustainable food packaging.

Read more
The Association between the image created by product packaging and travel destinations

The Association between the image created by product packaging and travel destinations

How does a product shape or reflect consumer perceptions of a travel destination? The tourism industry has found that images created on the product packaging of souvenirs play a significant role in associating with a vacation experience. Here's a look at the theoretical and management implications of product packaging influencing traveler perceptions of destinations.

Read more
The concept of sustainability is becoming increasingly important in the packaging industry for both environmental and economic reasons

The concept of sustainability is becoming increasingly important in the packaging industry for both environmental and economic reasons

The concept of sustainability is becoming increasingly important in the packaging industry for both environmental and economic reasons. The production and consumption process leads to excessive waste until it's turned into a circular pattern that includes recycling. Here's a look at scientific evidence on how consumers respond to sustainable design in food packaging.

Read more
Unconscious emotional effects of packaging design elements

Unconscious emotional effects of packaging design elements

Packaging design can be understood as the final barrier that separates the product from the consumer. Studies show a consumer's emotional response to the package and its design elements plays a crucial role in their purchasing decisions. Here's what packaging designers should know about emotions associated with metal packaging that can affect purchasing decisions.

Read more