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By Alex Cosper :-

20 Packaging Design Principles for new sustainable packaging paradigms

A growing interest in environmental concerns has led to the concept of sustainable behaviour. This concept is of particular interest to manufacturers and packaging designers, as it relates to serving consumers who demand more eco-friendly production processes for sourcing materials or making products.

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Overview: Important Rules For a Successful Packaging Design

A packaging designer must follow a collaborative process to satisfy the client. Interviewing the client helps get the creative process rolling. Taking the following crucial steps will ensure the project stays on track with the client's expectations and needs.

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Manage your Packaging Variability during Runtime and optimize Time and Costs

Changes in the manufacturing process must always be assessed to ensure an operation maintains its efficiency. Adding flexibility to the equation is part of the key to managing packaging variability during runtime. Here are points to remember about rapidly changing markets and how they affect customer satisfaction. 

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Premium Packaging: Authenticity

Authenticity is a crucial brand value and design cue that confirms in consumers' minds whether a product is premium quality. It's a concept that can be reinforced through packaging for positioning a brand across a wide range of various products. Here's a deeper look at what qualifies a product to be authentic and how it can be communicated through packaging design.

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Premium Packaging: Minimalistic Design

Minimalism is the most subtle packaging design cue that communicates a brand's quality. Through different periods of history it has been associated with classy design and respected reputation. The "less is more" concept, however, is complex for designers in the sense that it really comes down to the specific product and how it relates to a premium experience.

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Premium Packaging: Extraordinary Differentiation

The product/package design is like its own medium of communication that connects with consumers. Graphic designers must understand how consumers interpret the design and how it affects purchasing behavior. Here are points to remember about the relationship between packaging design and the target market for premium products.

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Premium Packaging: High Quality of Packaging Materials

Commitment to quality should be a top concern for premium brands in order to connect with consumers willing to pay higher prices. Specific packaging materials can trigger cues to consumers on whether the product is conventional or premium. Here's a deeper look at why using high quality materials is crucial for premium packaging.

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Premium Packaging - Overview

Communicating a premium perception should be the goal of designers of luxury brands and products. This perception needs to be based on these four factors determined by researchers:

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Metal Packaging for Snacks

Materials used for the packaging of snacks must not only protect the food from environmental elements, but must be able to preserve freshness, flavor, texture and odor. Recently research consultant Claire Koelsch Sand of  has written about the best methods for snack packaging. Here are some key takeaways from Sand's observations and other packaging analysts about efficient and effective packaging for snacks.

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