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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

The Sense of Touch and How Food Packaging Affects Purchase Decisions

The concept of touch plays a big role in food packaging, consumerism and safety concerns. Packaging designers want to make sure the material touching the food is safe. Shoppers like to touch packages before they buy them, which influences perceptions. Here are important points to know from various studies about the sense of touch and how it affects food packaging.

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Consumer "Need for Touch" and Multichannel Purchasing Behaviour - The Strength of Metal Packaging 

Consumer studies on the need for touch (NFT) point toward fascinating opportunities for metal packaging designers to learn new ways to understand shopping behavior. The search and purchasing stages are the key areas of focus that can help a brand gain an edge on understanding of consumer decision-making patterns.

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Chocolate, biscuits & confectionery: ideal containers for keeping fresh taste

Shipping chocolate, biscuits and confectionery requires preserving fresh taste in order to win customer satisfaction. One of the most important factors is temperature because if the food gets too hot it will melt and if it gets too cold it can cause discoloration. Here are important points to remember when deciding on containers for perishable foods.

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Chocolate, biscuits & confectionery: food packaging ideas for the future

Due to the rapid pace of technological changes, it's important for food packaging designers to be flexible enough to account for new industry and consumer directions. One emerging business model that cuts costs is the portable storefront such as a pop-up shop or kiosk. It's likely there will be more food delivery services that take orders online, which has been a growing market the past decade. Here are ideas about the where packaging of biscuits, chocolates and confectionery is today and where it can go. 

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Product Relaunch through a modified packaging concept

Relaunching a previous product can be successful if more attention is paid to improving limitations and inefficiencies in the first run. Using a modified packaging concept is an ideal way to make an existing product appear new again. Here are some of the key points to remember when relaunching a product in a different package. 

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How to design a valuable metal packaging

Metal packaging is among the safest solutions for preserving a food or cosmetic product. It's also eco-friendly since it's recyclable and it's economical because it's lower cost than other packaging materials. Here are essential points to remember about designing metal packaging. 

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Chocolate, biscuits & confectionery: tracking packaging with AI technology

In the age of AI technology, numbers can be crunched to fit financial and shipping goals. The packaging of chocolate, biscuits and confectionery is no different in terms of modernizing supply chains to keep better track of product data. Here's a look at how automation and machine learning are playing an important role in food packaging. 

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Colors and Emotions - Part 3

Investigations into what colors mean and how they influence consumers have brought marketers and packaging designers a mix of clarity and appetite for deeper knowledge. While there are plenty of studies to draw from to make useful assumptions about new designs, there are still many unanswered questions about the relationship between colors and emotions. Here are some of the findings that many researchers agree upon that can help designers understand why colors play a major role in consumer choices and behavior.

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Colors and Emotions - Part 2

People understand and react to colors in mysterious ways. Some colors can elicit both positive or negative responses while others lean more in one direction. Most colors, other than gray, are associated with overall positive emotions. That's what years of color research has found, yet scientists still haven't answered some of the deepest questions about the connection between colors, emotions and behavior.

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