Desjardin Blog - EN

Cosmetics companies often look for new ways for their products to stand out on retail shelves. In an age when inflation keeps driving prices up, brand loyalty has become more important than ever. One clear way to gain attention from new consumers is with creative packaging. Here's a look at how cosmetics brands can utilize custom metal tins for cosmetics to boost brand awareness in the marketplace.

Consumers started to become more picky about packaging in recent decades as a reflection of cultural and technological change. At the same time, global brands have had to rethink packaging in terms of what's most economically efficient. The metal packaging model has become a popular choice that benefits both producers and consumers.

Containers for food and cosmetics need to be as secure as possible, in which screw top tins are a useful solution. Tops must also be easy to open once the item is purchased. While there are many choices for lids, it's important for brands to be guided by sustainability, which is a growing concern among consumers. Here's a brief comparison between screw-top tins and other food packaging solutions.

Screw top tins are common for spice containers. The lids are made of tinplated steel and typically have six holes punched in them to release the spice. Then another cap goes on top. But screw top tins come in all shapes and sizes and can used as packaging for many other products as well. Food, pharma or cosmetic items are widely packaged this way. Here are points to know about the strength and reliability of screw top tins.

Reaching a high-end market often involves investing in premium or luxury packaging. It might cost more than conventional packaging, but it communicates high value more directly to the target customer. Premium packaging is key for the brand to live up to the image it wants to promote to corner a market on quality items. Here's what packaging designers should consider for premium packaging to project a modern appearance.

"Product mystique" is a key for brands to disrupt markets, but not everyone in manufacturing or marketing knows about it. The most protective packaging adds to product mystique similar to when people exchange holiday gifts and the wrapping is an important part of the mystery that colors the mind about the surprise inside. The following are insights to how metal packaging stimulates consumer curiosity about the product.

Turning to custom premium packaging is ideal for a brand to capitalize on its unique identity. This strategy can be achieved by serving multiple market sectors or connecting product values with human values that are conveyed by the packaging. Clearly, premium customers want nice packaging with a touch of personalization. Here's how a brand can do it.

Grocery shoppers usually know what they want when they see it in a store. Family buyers must stock up on a large supply of food, so they care about how the food is stored. Not only do consumers care about how secure the packaging is, they are influenced by the appearance. Here's why tinplate cans for quality food convey elegance and sustainability.

It's important for food manufacturers to choose packaging that consumers readily identify as clean. Certain types of packaging materials, such as paper or plastic, can get easily degraded during shipping if exposed to bad weather or poor handling. Metal, though, is a superior choice for maintaining a sharp and crisp attractive appearance. Here's why metal packaging works for maintaining a clean look throughout its journey from the factory to the consumer.