Desjardin Blog - EN

Exploring the perceptual fluency of consumers is a way to look deeper into consumer purchasing decisions. It's an area of consumer psychology in which researchers have barely scratched the surface, but it provides interesting insights to how shoppers respond to packaging design cues. Here's a look at the importance clear messaging plays on packaging.

Discrete emotions and global feelings are two categories that shape people's responses to the world around them. Discrete emotions are basic, such as happiness and sadness. Global feelings relate to the dimensions of pleasure, which is associated with satisfaction, and arousal, which is a higher level of excitement.

A growing body of scientific evidence suggests that colors and their attributes play a much larger role in consumer decision-making than thought throughout the past several decades. Now researchers are learning that lightness of color packaging combined with retail shelf positioning can influence consumers to make purchasing decisions. 

Symmetry is an essential topic for package designers. Text and images must be balanced in a way that looks professional and makes sense to the target consumer. Without symmetry as a design fundamental, the packaging would look awkward or sloppy and text might be hard to read. Here's a look at how symmetry in packaging affects consumer perceptions and purchasing decisions.

The concepts of perceptual fluency and response inhibition are interesting topics that relate to consumer purchasing behavior and product packaging. Here's a look at how these two psychological spheres play into consumer decision-making in response to metal packaging.

Packaging designers should know the difference between hedonic and functional products. Hedonic goods are crafted to provide fun, pleasure and excitement for the consumer. Functional products are designed more for utility. Here's a look at the different packaging design approaches to hedonic versus functional products.

Consumer perception is everything when it comes to figuring out the best packaging design. Color plays a major role in capturing a shopper's attention, especially for food and beverages. Here's a deeper look at why color is so important in packaging design for a wide range of consumer products.

When food producers overlook market holes, new players can enter the market to serve an under-served group. Consumers have a growing interest in healthy and safe foods, so now more than ever before many care about packaging. Multiple studies show a significant number of grocery shoppers have specific expectations about packaging when it comes to healthiness and safety.

Sustainable packaging materials, such as metal, are becoming important to broader supply chain sustainability. At the same time, every link in a supply chain should be focused on sustainable solutions that make logistics more economically efficient and eco-friendly. Paying attention to improving Service Parts Logistics (SPL), which involves ordering replacement parts, is a crucial key for supply chains to evolve toward sustainability.