Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

The Association between the image created by product packaging and travel destinations

The Association between the image created by product packaging and travel destinations

How does a product shape or reflect consumer perceptions of a travel destination? The tourism industry has found that images created on the product packaging of souvenirs play a significant role in associating with a vacation experience. Here's a look at the theoretical and management implications of product packaging influencing traveler perceptions of destinations.

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Unconscious emotional effects of packaging design elements

Unconscious emotional effects of packaging design elements

Packaging design can be understood as the final barrier that separates the product from the consumer. Studies show a consumer's emotional response to the package and its design elements plays a crucial role in their purchasing decisions. Here's what packaging designers should know about emotions associated with metal packaging that can affect purchasing decisions.

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Perceptual Fluency - How clear messaging on packaging helps prioritize purchase decisions

Perceptual Fluency - How clear messaging on packaging helps prioritize purchase decisions

Exploring the perceptual fluency of consumers is a way to look deeper into consumer purchasing decisions. It's an area of consumer psychology in which researchers have barely scratched the surface, but it provides interesting insights to how shoppers respond to packaging design cues. Here's a look at the importance clear messaging plays on packaging.

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The Role of Emotions in Product Evaluation and its Impact on Packaging

The Role of Emotions in Product Evaluation and its Impact on Packaging

Discrete emotions and global feelings are two categories that shape people's responses to the world around them. Discrete emotions are basic, such as happiness and sadness. Global feelings relate to the dimensions of pleasure, which is associated with satisfaction, and arousal, which is a higher level of excitement.

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Association Between Packaging Color Lightness and Retail Shelf Position for Triggering Sales

Association Between Packaging Color Lightness and Retail Shelf Position for Triggering Sales

A growing body of scientific evidence suggests that colors and their attributes play a much larger role in consumer decision-making than thought throughout the past several decades. Now researchers are learning that lightness of color packaging combined with retail shelf positioning can influence consumers to make purchasing decisions. 

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How Symmetry on packaging influences aesthetic evaluation and purchase decisions

How Symmetry on packaging influences aesthetic evaluation and purchase decisions

Symmetry is an essential topic for package designers. Text and images must be balanced in a way that looks professional and makes sense to the target consumer. Without symmetry as a design fundamental, the packaging would look awkward or sloppy and text might be hard to read. Here's a look at how symmetry in packaging affects consumer perceptions and purchasing decisions.

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How the Shape of Metal Packaging can Enhance Perceptual Fluency and drive purchase Decisions

How the Shape of Metal Packaging can Enhance Perceptual Fluency and drive purchase Decisions

The concepts of perceptual fluency and response inhibition are interesting topics that relate to consumer purchasing behavior and product packaging. Here's a look at how these two psychological spheres play into consumer decision-making in response to metal packaging.

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Packaging designers should know the difference between hedonic and functional products

Packaging designers should know the difference between hedonic and functional products

Packaging designers should know the difference between hedonic and functional products. Hedonic goods are crafted to provide fun, pleasure and excitement for the consumer. Functional products are designed more for utility. Here's a look at the different packaging design approaches to hedonic versus functional products.

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Food packaging design and consumer perception of the product quality, safety, healthiness, and preference: Effect of packaging color on consumers’ perception

Food packaging design and consumer perception of the product quality, safety, healthiness, and preference: Effect of packaging color on consumers’ perception

Consumer perception is everything when it comes to figuring out the best packaging design. Color plays a major role in capturing a shopper's attention, especially for food and beverages. Here's a deeper look at why color is so important in packaging design for a wide range of consumer products.

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