Desjardin Blog - EN

When you look at a product, your eyes make the first purchase decision. Research shows that consumers judge quality and brand trust within seconds — guided mainly by visual cues like color, typography, and logo clarity (Wang, 2013).

I spent years exploring how visual design shapes consumer perception. Research confirms that packaging design does far more than protect a product — it defines how we experience it. According to Wang (2013), color, graphics, and typeface directly influence how consumers judge product quality and form brand preference.

Personalized premium packaging strengthens customer loyalty, elevates brand perception, and aligns luxury with sustainability and emotional value.

Luxury brands must view packaging as important to a company's bottom line. But how can the material and design housing a product make a difference in profits? It's important to remember that when consumers shop, they view packages that create  perceptions of products. Here's a look at how premium tinplate cans for sustainable packaging can make a brand more profitable.

Brands offering printed logo tins for sustainable packaging solutions have meaningful advantages toward expanding revenue and elevating public profile. Once a product is established in a market and develops a superior image compared with rivals, it can be packaged and priced as premium. Here are the main reasons why brands benefit from sustainable packaging for top quality screw-top tins.

Turning to custom premium packaging is ideal for a brand to capitalize on its unique identity. This strategy can be achieved by serving multiple market sectors or connecting product values with human values that are conveyed by the packaging. Clearly, premium customers want nice packaging with a touch of personalization. Here's how a brand can do it.