Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

QR Codes and Metal Packaging: More Than Just A Label

QR Codes and Metal Packaging: More Than Just A Label

Quick Response (QR) codes have come a long way since their inception in 1994. Originally created for tracking automotive components, these two-dimensional matrix barcodes have evolved into ubiquitous tools for information storage and retrieval. With the ability to store a vast array of data types—including numeric, alphanumeric, binary, and special characters—QR codes have found applications beyond industrial use, penetrating sectors such as retail, healthcare, and advertising.

Read more
Special Shapes and Effects: Meeting Consumer Demands in the Digital Age

Special Shapes and Effects: Meeting Consumer Demands in the Digital Age

This article describes how special shapes and effects in metal packaging meet evolving consumer demands in online retail. It also shows their impact on visibility, branding, and sales.

Read more
Sustainability in Metal Packaging: The Eco-Friendly Choices

Sustainability in Metal Packaging: The Eco-Friendly Choices

This article explores the sustainability aspects of tinplate and aluminum in metal packaging. Learn how Desjardin aligns its offerings with eco-friendly goals and future trends.

Read more
RFID Tags and Metal Packaging: Beyond Cost Considerations

RFID Tags and Metal Packaging: Beyond Cost Considerations

This article examines the utility and cost considerations of incorporating RFID tags into metal packaging. It discusses when the technology becomes a justified choice for manufacturers.

Read more
Future of Packaging

Future of Packaging

The ubiquitous nature of packaging, particularly for food, makes it a field that touches the lives of most consumers. The future of packaging has been a topic among experts from business consulting firm McKinsey, such as David Feber, Daniel Nordigarden and Nick Santhanam. These analysts point to key themes for future packaging, which include smarter, more personalized and reusable containers.

Read more
5 Trends in Packaging - and how to respond

5 Trends in Packaging - and how to respond

The packaging industry is going through a transformation in the 2020s toward goals in achieving greater efficiency. At the core of this transformation is an emphasis on technology and systems that save time and money. Here are five important trends in packaging that are expected to have long-term impact on consumers.

Read more
4 Inspiring Design Trends in Metal Packaging

4 Inspiring Design Trends in Metal Packaging

One of the constants of branding has been communicating a brand's evolution over time to show its resilience through different trends. While some packaging trends come and go, certain trends that result from new research on consumer psychology have lasting impact. According to the head of brand marketing for 99designs, Caitlin Collins, the following four trends are impacting the current approaches to packaging design.

Read more
How Do Consumer Awareness and Expectations Affect Shopping Behaviour?

How Do Consumer Awareness and Expectations Affect Shopping Behaviour?

Does every consumer who is aware of sustainable issues practice them? No, but awareness of green products that is associate with positive expectations can be a catalyst for purchasing decisions. The deeper the awareness, the closer the consumer moves to consider a purchase. It's essential for both manufacturers and product packaging designers to understand the relationship between consumer awareness, expectations, and purchasing decisions.

Read more
Consumer Awareness, Behavior and Expectations Surrounding Food Packaging

Consumer Awareness, Behavior and Expectations Surrounding Food Packaging

Subtle change characterizes today's consumer perceptions of environmentally sustainable packaging. In other words, it's no longer the era of consumers overspending on shopping sprees or letting unused products go to waste. Skyrocketing food prices have opened people's minds to cost-cutting and waste reduction. Here's a look at the current state of how consumer patterns have evolved to reflect a growing cultural focus on sustainable food packaging.

Read more