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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Private Label Cosmetics: Optimizing Positioning and Product Line

Private label cosmetics are sold under a retailer's brand name and may be created by the retailer for exclusive marketing purposes. 

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Private Label Cosmetics: How Business Cycles have Influence on Success

Private labels have grown enormously in recent decades for a variety of reasons, but this growth can generally be tied to the overall economy. During economic booms a nation's market share of private label brands, including cosmetics, usually declines while during economic downturns it increases. Here's a deeper look into how business cycles affect private labels.

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Private Label Cosmetics in Export: Variety vs. Quantity

Market access is one of the primary reasons to engage in private label cosmetics. When small firms that cannot afford to export beauty products go out of business, it creates opportunities for players that are able to capitalize on private label cosmetics and exports. Here are considerations for weighing between variety and quantity of cosmetics.

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Private Label Cosmetics and Store Loyalty

The success of selling private label cosmetics depends heavily on the reputation of the store's brand and the degree it attracts loyal support. Some retailers looking into this field may wonder what it takes to inspire customer loyalty over national brands, while others may assume they can't compete with national brands due to their size, advertising budget and market reach.

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Purchase Motivators in Private Label Cosmetics

When a retail store sells cosmetics through a private label channel, they need to understand the most important purchase motivators for these type of products. The ideal mix depends on the geographical and social target market. Consumers can be divided into various personas such as salaried professionals, self-employed entrepreneurs, students and home makers.

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Understanding Private Label Cosmetics

Private labels (PLs) are generic products designed to be sold as flexible brands for those vendors that invest in the marketing. It's a concept that extends across multiple industries, including cosmetics. That means any retailer can market various generic products under its own branding. Here are more details and the benefits of private label cosmetics.

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Purposes of Food Packaging

Food packaging is based on psychological studies on how people judge brands. Here are details about the purposes of food packaging and how it helps gain a competitive edge. Packaging has evolved since the late twentieth century to become more creative and engaging. 

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5 Dimensions of Product Emotions - How Packaging Can Help

Packaging of luxury food products and cosmetics involves appealing to multiple layers of emotional meaning. Designers must understand how to embed these emotions in their packaging designs. Here's a deeper look at how knowledge of the five dimensions of product emotion can create a more attractive and appropriate package.

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Packaging Luxury Foodstuff

The packaging of human impulses is what drives food brands, especially in the gourmet sector. With 40,000 choices at typical supermarkets, U.S. consumers often can't decide what they want and buy products on impulse.

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