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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Chocolate, biscuits & confectionery: ideal containers for keeping fresh taste

Shipping chocolate, biscuits and confectionery requires preserving fresh taste in order to win customer satisfaction. One of the most important factors is temperature because if the food gets too hot it will melt and if it gets too cold it can cause discoloration. Here are important points to remember when deciding on containers for perishable foods.

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Chocolate, biscuits & confectionery: food packaging ideas for the future

Due to the rapid pace of technological changes, it's important for food packaging designers to be flexible enough to account for new industry and consumer directions. One emerging business model that cuts costs is the portable storefront such as a pop-up shop or kiosk. It's likely there will be more food delivery services that take orders online, which has been a growing market the past decade. Here are ideas about the where packaging of biscuits, chocolates and confectionery is today and where it can go. 

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Product Relaunch through a modified packaging concept

Relaunching a previous product can be successful if more attention is paid to improving limitations and inefficiencies in the first run. Using a modified packaging concept is an ideal way to make an existing product appear new again. Here are some of the key points to remember when relaunching a product in a different package. 

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How to design a valuable metal packaging

Metal packaging is among the safest solutions for preserving a food or cosmetic product. It's also eco-friendly since it's recyclable and it's economical because it's lower cost than other packaging materials. Here are essential points to remember about designing metal packaging. 

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Chocolate, biscuits & confectionery: tracking packaging with AI technology

In the age of AI technology, numbers can be crunched to fit financial and shipping goals. The packaging of chocolate, biscuits and confectionery is no different in terms of modernizing supply chains to keep better track of product data. Here's a look at how automation and machine learning are playing an important role in food packaging. 

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Importance of Packaging Regulation For Perishables

Perishable products are described as goods that have a short lifetime or easily deteriorate. This includes things like fresh foods, dairy products, cosmetics, and pharmaceuticals [1]. This is important to keep in mind when designing packaging for perishables as they have a larger risk of spoiling than non perishable products. Furthermore, perishable products are typically consumed or used on the body, so they regularly come into contact with sensitive areas. These issues lead to perishables posing real health risks for consumers when they are improperly packaged. Governments work to prevent these health risks by implementing regulations on the requirements for packaging, storage, and shipping of perishable products.

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Colors and Emotions - Part 3

Investigations into what colors mean and how they influence consumers have brought marketers and packaging designers a mix of clarity and appetite for deeper knowledge. While there are plenty of studies to draw from to make useful assumptions about new designs, there are still many unanswered questions about the relationship between colors and emotions. Here are some of the findings that many researchers agree upon that can help designers understand why colors play a major role in consumer choices and behavior.

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Colors and Emotions - Part 2

People understand and react to colors in mysterious ways. Some colors can elicit both positive or negative responses while others lean more in one direction. Most colors, other than gray, are associated with overall positive emotions. That's what years of color research has found, yet scientists still haven't answered some of the deepest questions about the connection between colors, emotions and behavior.

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Colors and Emotions - Part 1

 The link between colors and emotions taps into deep psychology that is still not completely understood by researchers. While it's clear that color can be perceived and felt in multiple ways, packaging designers can use known studies of the past century and earlier to gain insight in how colors play a compelling role in attracting consumers in retail stores and affecting purchasing decisions. 

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