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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Nostalgia - How Fancy Tins Trigger Memories

Consumers tend to take packaging for granted in general, but often notice unique or artistic packaging during holidays and other special occasions. Fancy tins work well for these marketing scenarios, because people associate recognizable special designs with time markers, based on experiences and gifts they've given or received in the past. Here we describe how fancy tins are associated with personal experiences and nostalgia.

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Fancy Tins: 5 Dimensions of Product Emotions To Build On

Fancy tins can play a significant role in the packaging of luxury foods and cosmetics. In both industries emotional content must be part of the package. Designers of these elegant and sometimes elaborate metal containers need to consider consumer psychology research on how "product emotions" are fundamental in packaging design for connecting with target consumers.

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Introduction to Fancy Tins for Packaging Designers

During the holidays, consumers will notice a wider variety of fancy tins, which comprise several types of metal containers for food such as chocolate, sweets and confectionery. Fancy tins are also common with cosmetics products and many other products throughout the year. Here are important points for packaging designers who are entering the colorful and artistic world of fancy tins.

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The Sense of Touch and How Food Packaging Affects Purchase Decisions

The concept of touch plays a big role in food packaging, consumerism and safety concerns. Packaging designers want to make sure the material touching the food is safe. Shoppers like to touch packages before they buy them, which influences perceptions. Here are important points to know from various studies about the sense of touch and how it affects food packaging.

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Consumer "Need for Touch" and Multichannel Purchasing Behaviour - The Strength of Metal Packaging 

Consumer studies on the need for touch (NFT) point toward fascinating opportunities for metal packaging designers to learn new ways to understand shopping behavior. The search and purchasing stages are the key areas of focus that can help a brand gain an edge on understanding of consumer decision-making patterns.

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Chocolate, biscuits & confectionery: ideal containers for keeping fresh taste

Shipping chocolate, biscuits and confectionery requires preserving fresh taste in order to win customer satisfaction. One of the most important factors is temperature because if the food gets too hot it will melt and if it gets too cold it can cause discoloration. Here are important points to remember when deciding on containers for perishable foods.

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Chocolate, biscuits & confectionery: food packaging ideas for the future

Due to the rapid pace of technological changes, it's important for food packaging designers to be flexible enough to account for new industry and consumer directions. One emerging business model that cuts costs is the portable storefront such as a pop-up shop or kiosk. It's likely there will be more food delivery services that take orders online, which has been a growing market the past decade. Here are ideas about the where packaging of biscuits, chocolates and confectionery is today and where it can go. 

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Product Relaunch through a modified packaging concept

Relaunching a previous product can be successful if more attention is paid to improving limitations and inefficiencies in the first run. Using a modified packaging concept is an ideal way to make an existing product appear new again. Here are some of the key points to remember when relaunching a product in a different package. 

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How to design a valuable metal packaging

Metal packaging is among the safest solutions for preserving a food or cosmetic product. It's also eco-friendly since it's recyclable and it's economical because it's lower cost than other packaging materials. Here are essential points to remember about designing metal packaging. 

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