People associate tastes, aromas and flavours with packaging shape, name and sound, according to a study from the University of Oxford. Understanding of this mix of sensory perceptions can help product packaging designers improve communication with consumers.

A majority of shoppers of private label products take packaging design into account in shaping their purchasing decisions, according to a University of Ulster study in Northern Ireland.  How can private label manufacturers materialize on this?

The COSMetic Organic Standard is an important add on for private label cosmetics manufacturers. It can give even a lesser known brand credibility and a competitive edge, especially versus products that do not carry this organic or natural signature on packaging. Here are reasons why a private label cosmetics maker should consider adhering to this globally-recognized standard.

A recent study by researchers in The Netherlands raised questions how packaging design affects consumer perceptions of taste and price expectations.

The COSMOS standard is sought globally by cosmetics companies to verify the organic or natural ingredients of associated products.

The COSMOS Organic Certificate and Signature is followed by cosmetics brands aiming to reach a market that values eco-friendly solutions. In order to use the organic signature a company must be approved by the certification body prior to the launch of the product. Here's a summary of what designers and marketers should keep in mind about compliance with the COSMOS Organic Signature requirements.

The COSMOS standard provides  international industry guidelines for organic and natural products to cosmetics producers  or marketer and certifies compliance.

Packaging for conventional cosmetics products needs to be both attractive and practical. The same concept applies to private label cosmetics, especially for items that are promoted for quality as well as affordability. Major brands usually have a built-in advantage due to wider exposure in the market. A private label can gain an edge by using more sustainable and durable packaging materials.

Packaging, cosmetics and design industry professionals will gather at the 2018 PCD Conference in Paris, France from January 31 through February 1. The annual event focuses on perfume cosmetics with presentations by experts on topics such as regulations, sustainability and printing technology. Here are important reasons for cosmetics vendors to attend this two-day conference programme.