I spent years exploring how visual design shapes consumer perception. Research confirms that packaging design does far more than protect a product — it defines how we experience it. According to Wang (2013), color, graphics, and typeface directly influence how consumers judge product quality and form brand preference.
At Desjardin, these findings perfectly align with what we see every day: creativity in packaging is not decoration — it is strategy.
The psychology behind premium design
When customers make a buying decision, they often have no prior experience with your product. What they see becomes what they believe. Premium packaging creates an immediate impression of care, authenticity, and trust. The subconscious association between elegant design and superior content has been proven to raise both perceived value and willingness to pay.
A creative metal tin — with the right proportions, finish, and tactile feel — signals that the product inside deserves attention. It conveys excellence before a single word is read.
From creative idea to tangible metal form
Desjardin supports clients through the entire creative journey. Our team collaborates closely with design managers, brand owners, and procurement teams to transform visual concepts into manufacturable metal packaging.
- Design translation: We adapt your creative vision into print-ready tinplate or aluminium formats.
- Prototyping & proofing: Fast sampling allows you to test the market look and feel before full production.
- Finish customization: Matte, glossy, brushed, or embossed — each finish tells a different brand story.
Metal as a canvas for creativity
Unlike paperboard or plastic, tinplate has a distinctive sheen and durability that amplify visual design. Lithographic printing brings color depth and precision, while embossing adds a tactile dimension that engages the consumer’s sense of touch. Premium packaging becomes multi-sensory — a metal sculpture of your brand identity.
Sustainability meets creativity
Modern consumers equate premium not only with beauty, but also with responsibility. Desjardin’s creative premium packaging combines recycled and recyclable materials with reusability. A well-designed tin often lives on — as a keepsake, a storage box, a daily reminder of your brand.
Turning creativity into measurable brand value
Visual design doesn’t just make products beautiful — it drives sales. Studies show that well-designed packaging directly raises perceived quality and strengthens brand loyalty (Wang, 2013). In other words: creativity pays off.
At Desjardin, we help brands translate creativity into tangible brand value — packaging that’s not only beautiful but also functional, food-safe, and scalable for industrial production. Explore our product range and tailored solutions.
