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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Communicating Healthy Features Through Symbolic Features in the Packaging Design

Perception of salient content is affected by the visual design of a food package, according to a 2016 Kiel University study. It turns out the main design elements of typeface and color play a large role in shaping "healthiness perceptions" and "weight perceptions." Here are important points to know about how designers can communicate with consumers with design cues associated with perceptions.

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Fancy Tins: How Colors Affect Emotions and Consequently Purchase Decisions

One of the most striking qualities of fancy tins is how color is reflected by the shiny effects of tinplate and aluminum. Not only can colors on fancy tins display magnificent designs, they can also trigger wonderful memories of good times. Here are ways that color plays a significant role in attracting consumers to packaging, leading to purchasing decisions.

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Fancy Tins & Private Label Products: How Packaging Design Influences Your Product's Success

How much does packaging design influence the success of private label tins? The answer may apply to all forms of packaging of any shape or color. While consumers might have an idea from experience what's inside the package, the closest they can usually get to a product before a purchase is holding it. Research shows packaging can influence people's perceptions of taste, which contributes to the success of a food product packaged in fancy tins.  This article describes how private labels can benefit from this.

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Addressing Millenials with Nostalgia Marketing: Why Fancy Tins Work

At some point every business aiming for a wide market has to look past the myths that media has perpetuated about millennials. It's the age group born from 1980 to 1996, often treated by marketers as "hipsters" who only care about "what's happening now." But like past generations, a certain percentage of millennials have a taste for nostalgia, which is why they embrace Fancy Tins.

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Fancy Tins: the 10 Factors to Success

The path toward designing successful fancy tins involves visualizing them as luxury items that serve as extensions of the consumer's psyche. People who appreciate quality and status symbols will support luxury brands if the right messages are embedded in the packaging. Here are ten essential factors that must be integrated in the packaging. 

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Fancy Tins: How the Sense of Touch Affects Purchase Decisions

As much as people love food, they may not want it if it's not touching something they deem acceptable. That's one of the main reasons why the choice of packaging materials is so important. Whatever the food touches, whether it's metal, plastic, paper or some other material, the package must create the perception of a strong and clean barrier from the environment. A bakery must particularly be conscious of how it serves sweets to customers who are often ready to eat a snack right away.

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Fancy Tins: Addressing Specific Communities Online Through Targeted Fancy Packaging

Awareness of fancy tins can be built through an online community (OC) with the understanding that multiple kinds of value must shift over time to reflect different audiences and evolving technology. The combination of changes in social themes, marketing strategies, new platforms and investors shape how fancy tins may be effectively presented to the public. Many times big events such as theWorld Cup can be the basis of promoting fancy packaging, in conjunction with digital marketing. 

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Nostalgia - How Fancy Tins Trigger Memories

Consumers tend to take packaging for granted in general, but often notice unique or artistic packaging during holidays and other special occasions. Fancy tins work well for these marketing scenarios, because people associate recognizable special designs with time markers, based on experiences and gifts they've given or received in the past. Here we describe how fancy tins are associated with personal experiences and nostalgia.

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Fancy Tins: 5 Dimensions of Product Emotions To Build On

Fancy tins can play a significant role in the packaging of luxury foods and cosmetics. In both industries emotional content must be part of the package. Designers of these elegant and sometimes elaborate metal containers need to consider consumer psychology research on how "product emotions" are fundamental in packaging design for connecting with target consumers.

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