Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

The Link between Sustainable Packaging and Competitiveness in Supply Chains

The Link between Sustainable Packaging and Competitiveness in Supply Chains

Sustainable packaging materials, such as metal, are becoming important to broader supply chain sustainability. At the same time, every link in a supply chain should be focused on sustainable solutions that make logistics more economically efficient and eco-friendly. Paying attention to improving Service Parts Logistics (SPL), which involves ordering replacement parts, is a crucial key for supply chains to evolve toward sustainability.

Read more
Food packaging design and consumer perception of the product quality, safety, healthiness and preference:Willingness to pay more for a better packaging

Food packaging design and consumer perception of the product quality, safety, healthiness and preference:Willingness to pay more for a better packaging

Evidence is growing among market researchers there's a willingness for consumers to pay more for better packaging. In a recent survey among Lebanese consumers published by Emerald Insight, 73 percent of respondents said they were willing to pay more for higher-quality packaging. This survey reflected individuals from backgrounds in higher education and higher income.

Read more
Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Packaging Features

Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Packaging Features

What do consumers think about food packaging design? A recent consumer study revealed their perceptions of the packaging and how it relates to safety and quality. Here's a look at this food packaging design study and other research that points to concerns for packaging designers. 

Read more
Innovation and Design Process for Pharmaceutical Packaging

Innovation and Design Process for Pharmaceutical Packaging

One of the major industries facing enormous packaging design challenges is pharma. A crucial challenge is to craft more innovative and inclusive features without taking away from informative labeling. Various stakeholders have a wide range of demands that are difficult for packaging designers to balance with utility and aesthetics. Here's a look at what pharmaceutical companies need to consider to improve packaging.

Read more
How Lifestyles and Perceptions Affect Food Choices

How Lifestyles and Perceptions Affect Food Choices

Food choices don't seem to require much analysis because everyone is an expert on what their favorite foods are. The question is: can packaging designers come up with designs that sway consumers to buy foods they haven't tried before? That's an area of consumer research that hasn't been explored much. But here are some ideas on what designers should be thinking about in terms of how lifestyles and perceptions of consumers play a role in their food choices.

Read more
Influencing Consumer Expectations through Sensory Design of Metal Packaging

Influencing Consumer Expectations through Sensory Design of Metal Packaging

Package design plays a significant role in affecting consumer expectations on how a food product tastes and the perceptions of healthiness. It might even have greater impact than what researchers have observed the past few decades. At the core of this finding is multi-sensory perception, in which consumers make decisions based on a combination of inputs from the five basic human senses. Here's a look at how sensory design of metal packaging affects consumer expectations of a product.

Read more
Metal Packaging - Multi-sensory experience in post-COVID times - What we should consider

Metal Packaging - Multi-sensory experience in post-COVID times - What we should consider

 Multi-sensory experiences have been linked to brands over the past century as part of the consumer purchasing decision process. Here are points about touch manufacturers and package designers should consider in the post-COVID era.

Read more
Healthy Food Messages on Packaging addressing Millennials

Healthy Food Messages on Packaging addressing Millennials

Millennials, more than any other age group so far, pay closest attention to packaging content, especially ingredients. A 2019 study at the University of Valencia, Spain explored how food is marketed to millennials. Here are some of the findings of this unique study on millennials and their attraction to healthy food messages.

Read more
Communicating with Millennial Consumers Through Packaging

Communicating with Millennial Consumers Through Packaging

Millennial consumers exhibit different buying patterns than other age groups. Before and through the pandemic the majority of millennials have more concern for improving society than getting rich. In order to reach an individual of this demographic and mindset, the packaging should reflect values of efficiency, eco-friendliness and public safety.

Read more
Content not found