Desjardin Blog - EN

Symmetry is an essential topic for package designers. Text and images must be balanced in a way that looks professional and makes sense to the target consumer. Without symmetry as a design fundamental, the packaging would look awkward or sloppy and text might be hard to read. Here's a look at how symmetry in packaging affects consumer perceptions and purchasing decisions.

The concepts of perceptual fluency and response inhibition are interesting topics that relate to consumer purchasing behavior and product packaging. Here's a look at how these two psychological spheres play into consumer decision-making in response to metal packaging.

Packaging designers should know the difference between hedonic and functional products. Hedonic goods are crafted to provide fun, pleasure and excitement for the consumer. Functional products are designed more for utility. Here's a look at the different packaging design approaches to hedonic versus functional products.

Consumer perception is everything when it comes to figuring out the best packaging design. Color plays a major role in capturing a shopper's attention, especially for food and beverages. Here's a deeper look at why color is so important in packaging design for a wide range of consumer products.

When food producers overlook market holes, new players can enter the market to serve an under-served group. Consumers have a growing interest in healthy and safe foods, so now more than ever before many care about packaging. Multiple studies show a significant number of grocery shoppers have specific expectations about packaging when it comes to healthiness and safety.

Sustainable packaging materials, such as metal, are becoming important to broader supply chain sustainability. At the same time, every link in a supply chain should be focused on sustainable solutions that make logistics more economically efficient and eco-friendly. Paying attention to improving Service Parts Logistics (SPL), which involves ordering replacement parts, is a crucial key for supply chains to evolve toward sustainability.

Evidence is growing among market researchers there's a willingness for consumers to pay more for better packaging. In a recent survey among Lebanese consumers published by Emerald Insight, 73 percent of respondents said they were willing to pay more for higher-quality packaging. This survey reflected individuals from backgrounds in higher education and higher income.

What do consumers think about food packaging design? A recent consumer study revealed their perceptions of the packaging and how it relates to safety and quality. Here's a look at this food packaging design study and other research that points to concerns for packaging designers. 

One of the major industries facing enormous packaging design challenges is pharma. A crucial challenge is to craft more innovative and inclusive features without taking away from informative labeling. Various stakeholders have a wide range of demands that are difficult for packaging designers to balance with utility and aesthetics. Here's a look at what pharmaceutical companies need to consider to improve packaging.