Desjardin Blog - EN

How much does packaging design influence the success of private label tins? The answer may apply to all forms of packaging of any shape or color. While consumers might have an idea from experience what's inside the package, the closest they can usually get to a product before a purchase is holding it. Research shows packaging can influence people's perceptions of taste, which contributes to the success of a food product packaged in fancy tins.  This article describes how private labels can benefit from this.

At some point every business aiming for a wide market has to look past the myths that media has perpetuated about millennials. It's the age group born from 1980 to 1996, often treated by marketers as "hipsters" who only care about "what's happening now." But like past generations, a certain percentage of millennials have a taste for nostalgia, which is why they embrace Fancy Tins.

The path toward designing successful fancy tins involves visualizing them as luxury items that serve as extensions of the consumer's psyche. People who appreciate quality and status symbols will support luxury brands if the right messages are embedded in the packaging. Here are ten essential factors that must be integrated in the packaging. 

As much as people love food, they may not want it if it's not touching something they deem acceptable. That's one of the main reasons why the choice of packaging materials is so important. Whatever the food touches, whether it's metal, plastic, paper or some other material, the package must create the perception of a strong and clean barrier from the environment. A bakery must particularly be conscious of how it serves sweets to customers who are often ready to eat a snack right away.

Awareness of fancy tins can be built through an online community (OC) with the understanding that multiple kinds of value must shift over time to reflect different audiences and evolving technology. The combination of changes in social themes, marketing strategies, new platforms and investors shape how fancy tins may be effectively presented to the public. Many times big events such as theWorld Cup can be the basis of promoting fancy packaging, in conjunction with digital marketing. 

Consumers tend to take packaging for granted in general, but often notice unique or artistic packaging during holidays and other special occasions. Fancy tins work well for these marketing scenarios, because people associate recognizable special designs with time markers, based on experiences and gifts they've given or received in the past. Here we describe how fancy tins are associated with personal experiences and nostalgia.

Fancy tins can play a significant role in the packaging of luxury foods and cosmetics. In both industries emotional content must be part of the package. Designers of these elegant and sometimes elaborate metal containers need to consider consumer psychology research on how "product emotions" are fundamental in packaging design for connecting with target consumers.

During the holidays, consumers will notice a wider variety of fancy tins, which comprise several types of metal containers for food such as chocolate, sweets and confectionery. Fancy tins are also common with cosmetics products and many other products throughout the year. Here are important points for packaging designers who are entering the colorful and artistic world of fancy tins.