Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Positioning Gifts at the Right Price - What Market Data Tells us

Positioning Gifts at the Right Price - What Market Data Tells us

Gift giving is one of the most thoughtful gestures among various cultures around the world. But not every individual views gifts the same way. Some people rate gifts on their market value, while others focus more on the thought behind the gift. Businesses and families on tight budgets should look at cost-saving strategies that don't offend gift recipients. Here's what recent research says about how to aim for gifts at appropriate and affordable prices.

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Spending less for Gifts in times of crisis - How Fancy Tins can convey value

Spending less for Gifts in times of crisis - How Fancy Tins can convey value

Fancy tins give packaging an extra flare even in times of economic uncertainty. During times of war or other crises, it's typical that prices rise for both supply chains and consumers. Inflation can cut into expenses to the point people must reconsider how they make ends meet. Here's a look at why fancy tins are an excellent choice for cost-cutting gifts while maintaining the appearance of stunning beauty.

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Unconscious emotional effects of packaging design elements

Unconscious emotional effects of packaging design elements

Packaging design can be understood as the final barrier that separates the product from the consumer. Studies show a consumer's emotional response to the package and its design elements plays a crucial role in their purchasing decisions. Here's what packaging designers should know about emotions associated with metal packaging that can affect purchasing decisions.

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Perceptual Fluency - How clear messaging on packaging helps prioritize purchase decisions

Perceptual Fluency - How clear messaging on packaging helps prioritize purchase decisions

Exploring the perceptual fluency of consumers is a way to look deeper into consumer purchasing decisions. It's an area of consumer psychology in which researchers have barely scratched the surface, but it provides interesting insights to how shoppers respond to packaging design cues. Here's a look at the importance clear messaging plays on packaging.

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The Role of Emotions in Product Evaluation and its Impact on Packaging

The Role of Emotions in Product Evaluation and its Impact on Packaging

Discrete emotions and global feelings are two categories that shape people's responses to the world around them. Discrete emotions are basic, such as happiness and sadness. Global feelings relate to the dimensions of pleasure, which is associated with satisfaction, and arousal, which is a higher level of excitement.

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Association Between Packaging Color Lightness and Retail Shelf Position for Triggering Sales

Association Between Packaging Color Lightness and Retail Shelf Position for Triggering Sales

A growing body of scientific evidence suggests that colors and their attributes play a much larger role in consumer decision-making than thought throughout the past several decades. Now researchers are learning that lightness of color packaging combined with retail shelf positioning can influence consumers to make purchasing decisions. 

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How Symmetry on packaging influences aesthetic evaluation and purchase decisions

How Symmetry on packaging influences aesthetic evaluation and purchase decisions

Symmetry is an essential topic for package designers. Text and images must be balanced in a way that looks professional and makes sense to the target consumer. Without symmetry as a design fundamental, the packaging would look awkward or sloppy and text might be hard to read. Here's a look at how symmetry in packaging affects consumer perceptions and purchasing decisions.

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How the Shape of Metal Packaging can Enhance Perceptual Fluency and drive purchase Decisions

How the Shape of Metal Packaging can Enhance Perceptual Fluency and drive purchase Decisions

The concepts of perceptual fluency and response inhibition are interesting topics that relate to consumer purchasing behavior and product packaging. Here's a look at how these two psychological spheres play into consumer decision-making in response to metal packaging.

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Packaging designers should know the difference between hedonic and functional products

Packaging designers should know the difference between hedonic and functional products

Packaging designers should know the difference between hedonic and functional products. Hedonic goods are crafted to provide fun, pleasure and excitement for the consumer. Functional products are designed more for utility. Here's a look at the different packaging design approaches to hedonic versus functional products.

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