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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Metal Packaging - How the Consumer Implicitly Relates Color, and Attributes of Healthiness

Color is a major factor that attracts consumers to brands, packages and products. It's fairly well known among packaging designers that a significant percentage of consumers associate vibrant and warm colors with attractiveness. Meanwhile, cool colors on food packaging often associate with healthiness. Here's a look at how a consumer formulates color associations that inevitably affect purchasing decisions.

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Metal Packaging: How does Packaging and Coloring Affects & Inhibits Purchase-Relevant Neural Response in the Brain

To what degree do consumers manufacture their own mental associations with packaging? Studies show both the packaging material and the coloring play a huge role in attracting their attention. Here's a look at what research has revealed about metal packaging and how it affects the consumer mind.

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Metal Packaging: How to Communicate that a Product is Healthy and Attractive

Packages communicate with consumers on a subconscious level, which can affect purchasing decisions. That's why packaging designers must take a deeper interest in consumer psychology and studies on purchasing patterns. Here's a look at how metal packaging must send a message to people's minds that it's healthy and attractive.

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Influencing Consumer Expectations through Sensory Design of Metal Packaging

Package design plays a significant role in affecting consumer expectations on how a food product tastes and the perceptions of healthiness. It might even have greater impact than what researchers have observed the past few decades. At the core of this finding is multi-sensory perception, in which consumers make decisions based on a combination of inputs from the five basic human senses. Here's a look at how sensory design of metal packaging affects consumer expectations of a product.

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Multisensory Packaging Design: Transferring the sensation of packaging on the product

Understanding consumer behavior is the main reason packaging designers should take an interest in how multisensory packaging affects consumer decisions. While every consumer makes decisions based on their own personal experiences, certain packaging themes appeal to certain market segments. Here are essential themes of multisensory packaging that designers should explore.

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Multisensory Packaging Design: Individual differences among consumers

Consumers have a need for touch the same way retailers have a need to sell products. But it's a mistake to assume all consumers respond the same way to the same stimuli. Every individual coexists with thousands of marketing campaigns wrapped in packaging techniques trying to get their attention. Here are important points for designers to consider about multisensory perceptions among consumers when crafting a new package.

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Multisensory Packaging Design: Combining Various Aspects

Consumers base buying decisions on what their senses, memories and emotions tell them. That's why packaging design should provide multisensory stimuli congruent with brand themes that connect with followers. Here are ways designers can apply knowledge about multisensory processes to packaging designs.

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Multisensory Packaging Design: How Firmness and Compressibility of Packaging impact the customer

Some people call it "hardness," while others involved in packaging design use the terms "firmness and compressibility" to describe the feel when two hands squeeze a product. But distinguishing the differences between texture and hardness can be challenging due to overlapping variations. Here are points for designers to consider that take consumer perceptions of firmness and compressibility into account.

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Multisensory Packaging Design: How Iconic Shape of Packaging impacts the customer

As part of the multisensory experience, the mind forms thought patterns associated with shapes, which should be of interest to packaging designers. Shapes, like colors and textures, can contribute to perceptions about objects based on personal experiences. Here's a look at how the shape of a package communicates with consumers.

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