Desjardin Blog - EN

Some people call it "hardness," while others involved in packaging design use the terms "firmness and compressibility" to describe the feel when two hands squeeze a product. But distinguishing the differences between texture and hardness can be challenging due to overlapping variations. Here are points for designers to consider that take consumer perceptions of firmness and compressibility into account.

As part of the multisensory experience, the mind forms thought patterns associated with shapes, which should be of interest to packaging designers. Shapes, like colors and textures, can contribute to perceptions about objects based on personal experiences. Here's a look at how the shape of a package communicates with consumers.

Texture is a crucial factor in packaging because it needs to match consumer expectations. Delicate products need more blatantly protective packaging, which shoppers evaluate by touching the package. Each shopper has their own multisensory approach to judging retail items. Here are concepts about how the texture of packaging affects consumer perceptions.

Deep in every consumer's mind are perceptions about the world. These perceptions don't just develop randomly, as they are shaped by multisensory input. This input comes from thousands of experiences over time stored in memory and then are triggered by associations. These associations also develop over time based on experience with a product and its corresponding packaging.

Minimalism is the most subtle packaging design cue that communicates a brand's quality. Through different periods of history it has been associated with classy design and respected reputation. The "less is more" concept, however, is complex for designers in the sense that it really comes down to the specific product and how it relates to a premium experience.

Commitment to quality should be a top concern for premium brands in order to connect with consumers willing to pay higher prices. Specific packaging materials can trigger cues to consumers on whether the product is conventional or premium. Here's a deeper look at why using high quality materials is crucial for premium packaging.

Communicating a premium perception should be the goal of designers of luxury brands and products. This perception needs to be based on these four factors determined by researchers:

One of the most striking qualities of fancy tins is how color is reflected by the shiny effects of tinplate and aluminum. Not only can colors on fancy tins display magnificent designs, they can also trigger wonderful memories of good times. Here are ways that color plays a significant role in attracting consumers to packaging, leading to purchasing decisions.

How much does packaging design influence the success of private label tins? The answer may apply to all forms of packaging of any shape or color. While consumers might have an idea from experience what's inside the package, the closest they can usually get to a product before a purchase is holding it. Research shows packaging can influence people's perceptions of taste, which contributes to the success of a food product packaged in fancy tins.  This article describes how private labels can benefit from this.