Desjardin Blog - EN

Evidence is growing among market researchers there's a willingness for consumers to pay more for better packaging. In a recent survey among Lebanese consumers published by Emerald Insight, 73 percent of respondents said they were willing to pay more for higher-quality packaging. This survey reflected individuals from backgrounds in higher education and higher income.

Recycling is a process that is used in countless industries and is steadily being used more commonly in goods produced today. Recycling is the process of turning waste into usable material. In the packaging industry material is often reused and recycled, which can substantially cut down on the amount of new material and energy that needs to be used to produce more packaging. Three of the most common materials used in the packaging industry are plastic, tin, and aluminium. Studies have shown that recycling aluminum uses 95% less energy than needed to produce new material and recycling plastic saves 76% of the energy [1,2]. This difference is caused by a variety of reasons, like the energy cost to transport, sort, and recycle each product.

Optimizing a supply chain for sustainability is an efficient way for companies to reduce their environmental footprint while increasing long term profits. By 2025 almost two billion people are expected to become global consumers, a 75 percent increase over 2010. This will require increased transport within supply chains, ultimately causing more greenhouse gas production. Sustainable supply chains focus on improving efficiency throughout the entire process, with a strong focus on reducing waste/CO2 production and improving communication. These waste products directly contribute to global warming, which is a worldwide issue leading to a host of further problems. In the metal packaging world a few key components that are focused to improve sustainability are overall production efficiency, location raw materials are sourced from, transportation, and sales. Companies that focus on sustainably optimizing these aspects of their supply chain can expect to see a host of effects relating to their company cost, product cost, and environmental impact.

Sustainable supply-chain optimization is the process of ensuring that all aspects of the supply chain, from manufacturing to sales, are being done in the most optimal and energy efficient way [1]. This is an integral part of any manufacturing company and is especially true in the metal packaging industry. In the past metal packaging has been seen as an energy intensive and non-emissions friendly process, but this is no longer true. With an optimized supply chain and higher rates of recycling metal packaging is actually a more carbon emission friendly process than plastic packaging. A sustainably optimized supply chain produces 1.87 tonnes of CO2-e per tonne of aluminium and 2.2 tonnes of CO2-e per tonne of plastic produced [2,3]. This is an easy way for companies looking to reduce their carbon footprint to make a change. For a supply chain to be sustainably optimized there are a few areas that need to be reviewed: overall production efficiency, the metal packaging supplier, transportation, and sales.

Energy is used in every process on earth, from moving an arm to building a skyscraper. The energy for these processes comes from different sources, like from eating food for processes in the human body and burning fossil fuels to power construction. In addition to processes requiring different types of energy, they also require different amounts.

The opinions of consumers in the United States and Europe will have a large effect on shaping the future of food packaging. In the U.S. over 50% of people say that one of the most important factors for packaging is convenience. Additionally, over 90% of people believe that healthy eating habits are important to having a long life, 70% of people try to eat healthy every meal, and 60% of people realize when they aren’t eating healthy and would like to improve [1]. This increased awareness of how food and health are related is a big change from the fast food obsessed USA of the past. These trends will undoubtedly influence food packaging as consumers continue to look for convenient and healthy food options.

The Metal Recycles Forever Logo is designed to be used on tin and aluminum packaging. It is a small logo created by the organization Metal Packaging Europe to promote the use of recyclable metal packaging. When used on packaging it certifies that the package is designed with recyclable and sustainable properties in mind. It provides consumers with a visual symbol to acknowledge that the product package they are purchasing can be recycled and hints that the company using the package is environmentally conscious [6].

Public sentiment towards using metal packaging is improving in Europe. People are becoming more aware of the negative consequences of utilizing non-sustainable forms of packaging. This has lead to more people actively choosing to use products they know are sustainably made, can be recycled, and are better for the earth than plastic packaging. A major factor for this increase is due to the public’s increased exposure to information about how recyclable metals are a sustainable form of packaging.

What does it mean to be a socially responsible company? This can take many forms, so I think it is easier to first discuss what makes a company not socially responsible. A company that does not care for its employees, community, and shirks its social responsibilities falls into this category. This is seen in many different ways, like poor working conditions for employees or false advertising to consumers. Many types of companies can have these issues, but it is especially common to see them in companies that manufacture products. In the clothing industry a large portion of clothes are still produced in factories with poor working conditions [6]. The packaging industry falls into the category of manufacturing, which means it is crucial that these companies are aware of what socially responsibility is, its importance, and why it is beneficial. Over the past 20 years many packaging companies have been working hard towards producing their packaging in socially responsible ways.