Desjardin Blog - EN

The popularity and demand for metal packaging is growing, spurred by economic and social factors as well as environmental awareness around the world. The main sector driving the demand is the food and beverage industry.

Tinplate is one of the eco-friendly packaging materials that are available. Tinplate is steel sheets that are coated on both sides by tin. This combines the strength of steel with the resistance to corrosion and solderability of tin.

Food safety measures are aimed at ensuring that the food that is canned has no microbiological contamination or toxins. The canning process can differ based on the food, container and contamination involved.

People associate tastes, aromas and flavours with packaging shape, name and sound, according to a study from the University of Oxford. Understanding of this mix of sensory perceptions can help product packaging designers improve communication with consumers.

Packaging designers understand the importance of graphics and color in metal packaging. Visual stimuli drives emotions and can play a pivotal role in product purchasing decisions among consumers. Color alone can account for up to 90% of an individual's decision as to whether he or she likes a product, according to a 2006 study by Singh. Here are important considerations for designers in their focus on graphics and color.

Even long before packaging design became a focus among marketers, there has always been a sense that aesthetics has had something to do with why people are attracted to certain products. Now in the new millennium a growing body of evidence confirms that visual stimuli is a huge factor in purchasing choices at physical stores. Here's a deeper look at how consumers respond to packaging design.

The psychology of packaging design has become a top concern of marketers, as evidence accumulates that visual aesthetics play a major role of a product's success. Research shows that aesthetic package design leads to an increase in the time consumers spend on making decisions. In fact, the more aesthetics offered by the package, the better chance it has of being chosen over name brands that come in standardized packages, regardless of price.

Effective marketing strategies depend on shape of packaging and semantics that associate with the product. Tests have shown relationships between packaging and brand attributes, which can benefit packaging designers who base their solutions on sensory marketing. While these semantic associations are unique for each individual, this knowledge is still important for marketers to understand. Here's a deeper look at how the shape of packaging conveys meanings to consumers.

The United States Congress passed a set of laws known as the Federal Food, Drug and Cosmetic Act (FD&C) in 1938. FD&C gave the Food and Drug Administration (FDA) the authority to oversee the safety of food, drugs and cosmetic products. The impetus behind passing the FD&C Act was to prevent tragedies, such as the instance of more than 100 patients dying as a result of using diethylene glycol to dissolve a sulfanilamide medication to be used in a liquid form from reoccurring.