Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Color Variables Relating to Brand Recognition

Color Variables Relating to Brand Recognition

Emotions are what connect people with brands. One of the most basic ways for a brand to communicate emotion is through color on its products and packaging. A major challenge for packaging designers is to select the right colors that reflect the emotional intensity of the product's values. Here's a look at how color variables contribute to brand recognition.

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How Packaging Helps Developing a Relationship Between the Brand and the End User

How Packaging Helps Developing a Relationship Between the Brand and the End User

How can a brand affect consumer behavior to the point of getting people to identify and interact with the brand? At the core of branding is a set of values and emotions that go with it. A brand that communicates its values and emotions through visual cues on packaging has an edge over competitors that don't pay attention to how visual details connect with consumers.

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Metal Packaging - How Packaging Design Affects Product Evaluations

Metal Packaging - How Packaging Design Affects Product Evaluations

Packaging design can make a huge difference in how consumers perceive products. It also plays a significant role in shaping purchasing decisions. Does the package communicate what the target consumer expects? That's the question designers must face. Here's a look at how research backs the theory that colors and other design features on packaging affect buying behavior.

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Metal Packaging - How the Consumer Implicitly Relates Color, and Attributes of Healthiness

Metal Packaging - How the Consumer Implicitly Relates Color, and Attributes of Healthiness

Color is a major factor that attracts consumers to brands, packages and products. It's fairly well known among packaging designers that a significant percentage of consumers associate vibrant and warm colors with attractiveness. Meanwhile, cool colors on food packaging often associate with healthiness. Here's a look at how a consumer formulates color associations that inevitably affect purchasing decisions.

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Metal Packaging: How does Packaging and Coloring Affects & Inhibits Purchase-Relevant Neural Response in the Brain

Metal Packaging: How does Packaging and Coloring Affects & Inhibits Purchase-Relevant Neural Response in the Brain

To what degree do consumers manufacture their own mental associations with packaging? Studies show both the packaging material and the coloring play a huge role in attracting their attention. Here's a look at what research has revealed about metal packaging and how it affects the consumer mind.

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Metal Packaging: How to Communicate that a Product is Healthy and Attractive

Metal Packaging: How to Communicate that a Product is Healthy and Attractive

Packages communicate with consumers on a subconscious level, which can affect purchasing decisions. That's why packaging designers must take a deeper interest in consumer psychology and studies on purchasing patterns. Here's a look at how metal packaging must send a message to people's minds that it's healthy and attractive.

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Fancy Tins: the 10 Factors to Success

Fancy Tins: the 10 Factors to Success

The path toward designing successful fancy tins involves visualizing them as luxury items that serve as extensions of the consumer's psyche. People who appreciate quality and status symbols will support luxury brands if the right messages are embedded in the packaging. Here are ten essential factors that must be integrated in the packaging. 

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Fancy Tins: How the Sense of Touch Affects Purchase Decisions

Fancy Tins: How the Sense of Touch Affects Purchase Decisions

As much as people love food, they may not want it if it's not touching something they deem acceptable. That's one of the main reasons why the choice of packaging materials is so important. Whatever the food touches, whether it's metal, plastic, paper or some other material, the package must create the perception of a strong and clean barrier from the environment. A bakery must particularly be conscious of how it serves sweets to customers who are often ready to eat a snack right away.

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Fancy Tins: Addressing Specific Communities Online Through Targeted Fancy Packaging

Fancy Tins: Addressing Specific Communities Online Through Targeted Fancy Packaging

Awareness of fancy tins can be built through an online community (OC) with the understanding that multiple kinds of value must shift over time to reflect different audiences and evolving technology. The combination of changes in social themes, marketing strategies, new platforms and investors shape how fancy tins may be effectively presented to the public. Many times big events such as theWorld Cup can be the basis of promoting fancy packaging, in conjunction with digital marketing. 

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