Desjardin Blog - EN

Gift giving is one of the most thoughtful gestures among various cultures around the world. But not every individual views gifts the same way. Some people rate gifts on their market value, while others focus more on the thought behind the gift. Businesses and families on tight budgets should look at cost-saving strategies that don't offend gift recipients. Here's what recent research says about how to aim for gifts at appropriate and affordable prices.

Fancy tins give packaging an extra flare even in times of economic uncertainty. During times of war or other crises, it's typical that prices rise for both supply chains and consumers. Inflation can cut into expenses to the point people must reconsider how they make ends meet. Here's a look at why fancy tins are an excellent choice for cost-cutting gifts while maintaining the appearance of stunning beauty.

Discrete emotions and global feelings are two categories that shape people's responses to the world around them. Discrete emotions are basic, such as happiness and sadness. Global feelings relate to the dimensions of pleasure, which is associated with satisfaction, and arousal, which is a higher level of excitement.

Symmetry is an essential topic for package designers. Text and images must be balanced in a way that looks professional and makes sense to the target consumer. Without symmetry as a design fundamental, the packaging would look awkward or sloppy and text might be hard to read. Here's a look at how symmetry in packaging affects consumer perceptions and purchasing decisions.