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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

How consumers will associate shape of metal packaging with specific attributes

Effective marketing strategies depend on shape of packaging and semantics that associate with the product. Tests have shown relationships between packaging and brand attributes, which can benefit packaging designers who base their solutions on sensory marketing. While these semantic associations are unique for each individual, this knowledge is still important for marketers to understand. Here's a deeper look at how the shape of packaging conveys meanings to consumers.

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See, Taste, Smell, Touch and Hear: Blending the food package design into a five sense experience

Food consumption is a multisensory experience, meaning that people judge food with all five senses, as studies increasingly show. A 2011 study called "Influence of Package Design on the Dynamics of Multisensory and Emotional Experience" by N.J. Schifferstein, Anna Fenko, Pieter M.A. Desmet, David Labbe and Nathalie Martin confirmed that people's emotions change throughout the four major stages of consumption (buying, opening, cooking and eating).

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Roles, Materials and Environmental Issues of Food Packaging

Food packaging serves multiple purposes, allowing it to be transported long distances safely and stored for long periods of time. It is important for manufacturers to balance between safety issues and other factors such as costs and keeping an eco-friendly perspective. Many consumers are paying closer attention to environmental issues that are involved with packaging technology. 

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Metal packaging of food or cosmetics in the USA - what is generally recognized as safe?

The United States Congress passed a set of laws known as the Federal Food, Drug and Cosmetic Act (FD&C) in 1938. FD&C gave the Food and Drug Administration (FDA) the authority to oversee the safety of food, drugs and cosmetic products. The impetus behind passing the FD&C Act was to prevent tragedies, such as the instance of more than 100 patients dying as a result of using diethylene glycol to dissolve a sulfanilamide medication to be used in a liquid form from reoccurring.

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Global metal packaging trends - how should we package in 2017

Packing manufacturers from around the world recently gathered to get a glimpse of upcoming 2017 metal packaging trends at Luxe Pack New York. The two-day event, held at Pier 92 in Manhattan, is considered by industry experts to be the "premier show for creative packaging." The trade show attracted over 240 vendors from the packing industry to learn about the latest developments in beauty, fragrance and other commodities that use attractive packaging for marketing. Here's a breakdown of packaging trends to look for in the coming year.

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