Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Food Packaging - Suitable Materials for presenting tea, coffee and spices

Food Packaging - Suitable Materials for presenting tea, coffee and spices

Luxury foodstuffs comprising psychoactive ingredients and taste that stimulates a mood. Exotic versions of tea, coffee and spices fall into this category. The packaging of luxury foodstuffs must be as intriguing as the taste. Here are ways to connect with an affluent target market willing to pay more for higher quality. 

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The Role of Graphics and Color in Metal packaging

The Role of Graphics and Color in Metal packaging

Packaging designers understand the importance of graphics and color in metal packaging. Visual stimuli drives emotions and can play a pivotal role in product purchasing decisions among consumers. Color alone can account for up to 90% of an individual's decision as to whether he or she likes a product, according to a 2006 study by Singh. Here are important considerations for designers in their focus on graphics and color.

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Understanding the relation between packaging design and consumer response

Understanding the relation between packaging design and consumer response

Even long before packaging design became a focus among marketers, there has always been a sense that aesthetics has had something to do with why people are attracted to certain products. Now in the new millennium a growing body of evidence confirms that visual stimuli is a huge factor in purchasing choices at physical stores. Here's a deeper look at how consumers respond to packaging design.

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See, Taste, Smell, Touch and Hear: Blending the food package design into a five sense experience

See, Taste, Smell, Touch and Hear: Blending the food package design into a five sense experience

Food consumption is a multisensory experience, meaning that people judge food with all five senses, as studies increasingly show. A 2011 study called "Influence of Package Design on the Dynamics of Multisensory and Emotional Experience" by N.J. Schifferstein, Anna Fenko, Pieter M.A. Desmet, David Labbe and Nathalie Martin confirmed that people's emotions change throughout the four major stages of consumption (buying, opening, cooking and eating).

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Metal packaging of food or cosmetics in the USA - what is generally recognized as safe?

Metal packaging of food or cosmetics in the USA - what is generally recognized as safe?

The United States Congress passed a set of laws known as the Federal Food, Drug and Cosmetic Act (FD&C) in 1938. FD&C gave the Food and Drug Administration (FDA) the authority to oversee the safety of food, drugs and cosmetic products. The impetus behind passing the FD&C Act was to prevent tragedies, such as the instance of more than 100 patients dying as a result of using diethylene glycol to dissolve a sulfanilamide medication to be used in a liquid form from reoccurring.

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