Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

The Association between the image created by product packaging and travel destinations

The Association between the image created by product packaging and travel destinations

How does a product shape or reflect consumer perceptions of a travel destination? The tourism industry has found that images created on the product packaging of souvenirs play a significant role in associating with a vacation experience. Here's a look at the theoretical and management implications of product packaging influencing traveler perceptions of destinations.

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Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Packaging Features

Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Packaging Features

What do consumers think about food packaging design? A recent consumer study revealed their perceptions of the packaging and how it relates to safety and quality. Here's a look at this food packaging design study and other research that points to concerns for packaging designers. 

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Carative Factors in the Design of Packaging - Benevolence

Carative Factors in the Design of Packaging - Benevolence

Benevolence is the quality of kindness, which can be conveyed in packaging design as part of what attracts customers. The carative nature of benevolence makes it a crucial element of packaging design that helps prospects decide whether or not to buy the product. Here's a look at how benevolence can be an important and effective theme in packaging.

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Carative Factors in the Design of Packaging - Empathy

Carative Factors in the Design of Packaging - Empathy

The carative factor of empathy in packaging design is a signal to the consumer that the manufacturer understands their feelings about the problem the product solves. This understanding is important in today's wide range of online choices for consumers at their fingertips. Showing empathy helps a brand stand out and connect better with followers. Here are important points to know about embedding empathy in packaging design.

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Carative Factors in the Design of Packaging - Commitment

Carative Factors in the Design of Packaging - Commitment

The concept of carative factors has expanded from the nursing world to packaging design. Carative factors relate to thoughtful ideas embedded in packaging that communicate directly the consumer. These factors help convey the company's mission and concern for the individual who purchases the product. Here's a look at how the carative element of commitment can be applied to packaging design to improve the brand-consumer relationship.

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Carative Factors in the Design of Packaging - Responsibility

Carative Factors in the Design of Packaging - Responsibility

One of the main carative factors related to business sustainability is responsibilty in packaging design. Consumers might not buy a product if they don't see it in a nice package. At the same time, the packaging designer must not compromise safety for aesthetics or other commercial concerns. Here's a deeper look into how responsibility correlates with packaging.

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Carative Factors in the Design of Packaging - Introduction

Carative Factors in the Design of Packaging - Introduction

The concept of carative factors relates to human awareness of what should be done for proper care of something or someone. It's a concept that has entered the minds of packaging designers on how to craft more sustainable packaging. Issues of waste reduction and environmental protection have become business issues because they affect finance and the future cost of resources. Here's a look at carative factors relating to packaging design.

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Influencing Consumer Expectations through Sensory Design of Metal Packaging

Influencing Consumer Expectations through Sensory Design of Metal Packaging

Package design plays a significant role in affecting consumer expectations on how a food product tastes and the perceptions of healthiness. It might even have greater impact than what researchers have observed the past few decades. At the core of this finding is multi-sensory perception, in which consumers make decisions based on a combination of inputs from the five basic human senses. Here's a look at how sensory design of metal packaging affects consumer expectations of a product.

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Multisensory Packaging Design: Transferring the sensation of packaging on the product

Multisensory Packaging Design: Transferring the sensation of packaging on the product

Understanding consumer behavior is the main reason packaging designers should take an interest in how multisensory packaging affects consumer decisions. While every consumer makes decisions based on their own personal experiences, certain packaging themes appeal to certain market segments. Here are essential themes of multisensory packaging that designers should explore.

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