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One of the main carative factors related to business sustainability is responsibilty in packaging design. Consumers might not buy a product if they don't see it in a nice package. At the same time, the packaging designer must not compromise safety for aesthetics or other commercial concerns. Here's a deeper look into how responsibility correlates with packaging.

Spread of Corporate Social Responsibility

A new century of investors and consumers has emerged that places a higher emphasis on corporate social responsibility than in the past. This shift is reflected in environment, social, governance (ESG) models. At one time mass production based on natural resources wasn't widely questioned because of the new improvements it brought to individuals and communities. The pandemic, though, has tightened supply chains, forcing manufacturers to consider alternative materials for production.

Despite many small businesses closing during the pandemic, resilient companies are the ones that find solutions to meet challenges. Part of business survival now involves embracing social responsibility to win the trust of consumers. With more consumers making purchases online based on customer reviews, it's become imperative for every type of business to present itself as favoring social responsibility.

Conveying Responsibility to Customers

For many consumers who buy products at physical establishments, stores have an important responsibility to make the experience worthwhile, otherwise online shopping is more convenient. Something physical stores can do better than online stores is to showcase products outside of their packages.

Consumers who buy products online look for a different kind of responsibility from the brand, which is to ensure speedy, accurate, and safe delivery. In order for shipping to be flawless, packaging must be well designed to protect the product from air, sunlight, heat, and contaminants. Responsibility for safe and efficient packaging has even greater importance for food products or other perishable items.

Responsible vs. Irresponsible Packaging

As a new era of digital tracking unfolds, it's becoming easier to track each individual product in the shipping process and know its precise location. This technology is used by logistics firms and warehouses to track down products in real-time. IoT sensors that communicate with central databases help collect data that analysts use to improve business operations. Digital monitoring is particularly useful for manufacturing plants because the data can be used to cut material waste. 

Producers will face more scrutiny in the future over packaging since it directly contributes to waste. Manufacturers are increasingly viewed as responsible for adding to waste if packaging materials are not recyclable. That's why packaging designers will play a greater role this decade in offering solutions that reduce packaging waste.

Companies that stick with wasteful packaging practices will eventually fall behind competitively and face reputation issues. Perhaps they may even pay government fines. Establishing a sustainability plan with clear goals will be a defining factor that sets successful companies apart from those that grind through resources without putting thought into sustainability.

Even though packaging has become more efficient this century, there's still room for improvements in terms of reducing waste and searching for more eco-friendly alternatives for materials. Every manufacturer should have backup suppliers in their supply chains in case another worldwide crisis unfolds. Planning ahead on such matters demonstrates business responsibility and leadership.

Conclusion

Many companies are working on adjusting their models to meet the expectations of social responsibility related to business. Responsibility is a major carative concern that can have a direct impact on a brand's reputation. Businesses can improve their public image by taking proactive steps that present responsibility in action. One of the best ways to communicate your vision of social responsibility is through innovative product packaging.

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References

[1]  Carative Factors in the Design Development Process: Towards Understanding Owner–Object Detachment and Promoting Object Longevity (2018), by Yoon Choi, John Stevens, Clare Brass

Topics: Packaging Design, Carative Factors in Packaging design

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