New Call-to-action

Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Communicating Healthy Features Through Symbolic Features in the Packaging Design

Perception of salient content is affected by the visual design of a food package, according to a 2016 Kiel University study. It turns out the main design elements of typeface and color play a large role in shaping "healthiness perceptions" and "weight perceptions." Here are important points to know about how designers can communicate with consumers with design cues associated with perceptions.

Read more

Fancy Tins & Private Label Products: How Packaging Design Influences Your Product's Success

How much does packaging design influence the success of private label tins? The answer may apply to all forms of packaging of any shape or color. While consumers might have an idea from experience what's inside the package, the closest they can usually get to a product before a purchase is holding it. Research shows packaging can influence people's perceptions of taste, which contributes to the success of a food product packaged in fancy tins.  This article describes how private labels can benefit from this.

Read more

Product Relaunch through a modified packaging concept

Relaunching a previous product can be successful if more attention is paid to improving limitations and inefficiencies in the first run. Using a modified packaging concept is an ideal way to make an existing product appear new again. Here are some of the key points to remember when relaunching a product in a different package. 

Read more

Social Responsibility in Packaging

What does it mean to be a socially responsible company? This can take many forms, so I think it is easier to first discuss what makes a company not socially responsible. A company that does not care for its employees, community, and shirks its social responsibilities falls into this category. This is seen in many different ways, like poor working conditions for employees or false advertising to consumers. Many types of companies can have these issues, but it is especially common to see them in companies that manufacture products. In the clothing industry a large portion of clothes are still produced in factories with poor working conditions [6]. The packaging industry falls into the category of manufacturing, which means it is crucial that these companies are aware of what socially responsibility is, its importance, and why it is beneficial. Over the past 20 years many packaging companies have been working hard towards producing their packaging in socially responsible ways.

Read more

Metal Packaging & The Essence of Packaging Design

Humans began packaging products over 3,500 years ago in Egypt. This early on their sole purpose was for transporting food and beverages. They were made of natural products, like leaves, animal skins, or coconut husks. With time this developed and the Egyptians started using glass containers in 1500 BC. It wasn’t until Napoleon in the early 1800’s when tin cans were finally developed. From then packaging development began to speed up with the invention of paper bags in 1850, cartons in the 1870’s, cardboard containers in 1906, cans in 1935, and plastic containers in the late 1940’s. In the early days containers were mostly unbranded, designed solely for functionality, and lacked aesthetic appeal. 

Read more