Desjardin Blog - EN

Food packaging is much different today than most of the 20th century. It has gone through a metamorphosis from plain, simple and utility-based packaging to more elaborate and creative designs. Metal is steadily gaining favor over plastic for sustainability reasons, as consumers are becoming increasingly more aware of environmental issues. Here's a deeper look at important food packaging trends heading into the 2020s.

The packaging of biscuits and confectionary involves creativity, as well as paying attention to safety regulations and consumer behaviors. Here's a deeper look at what a food packaging designer should be aware of when deciding on suitable materials.

More and more producers and manufacturers in search of environmentally packaging are using aluminium as it is one of the most recycled metals. 75% of aluminium that has so far been mined is still in use. It therefore fits well with European ambitions to move towards a circular economy. In this context it is important to find out the extent to which the coatings in aluminium impact its eco-friendly image.

The European Union wants a circular economy that is sustainable and environmentally friendly, and is promoting recycled packaging materials as one of the means to achieve this objective. Aluminium and tinplate are considered ideal due to the various environmental and economic advantages they have over ubiquitous plastic containers.

The colour separation technique or CMYK printing, which made colour prints possible, has been around for more than a century. Since the 1990s, it is possible to print with the eight-colour-process with a single pass.

A recent study by researchers in The Netherlands raised questions how packaging design affects consumer perceptions of taste and price expectations.

Packaging designers understand the importance of graphics and color in metal packaging. Visual stimuli drives emotions and can play a pivotal role in product purchasing decisions among consumers. Color alone can account for up to 90% of an individual's decision as to whether he or she likes a product, according to a 2006 study by Singh. Here are important considerations for designers in their focus on graphics and color.

As packaging design has quickly evolved this century, it is becoming increasingly part of brand design. Just like a brand, packaging communicates messages to its target audience through various senses. That's why designers and product managers must examine how packaging is perceived by consumers. Here's a look at how tastes and packaging design need to be consistent.

Effective marketing strategies depend on shape of packaging and semantics that associate with the product. Tests have shown relationships between packaging and brand attributes, which can benefit packaging designers who base their solutions on sensory marketing. While these semantic associations are unique for each individual, this knowledge is still important for marketers to understand. Here's a deeper look at how the shape of packaging conveys meanings to consumers.