Desjardin Blog - EN

Authenticity is a crucial brand value and design cue that confirms in consumers' minds whether a product is premium quality. It's a concept that can be reinforced through packaging for positioning a brand across a wide range of various products. Here's a deeper look at what qualifies a product to be authentic and how it can be communicated through packaging design.

Minimalism is the most subtle packaging design cue that communicates a brand's quality. Through different periods of history it has been associated with classy design and respected reputation. The "less is more" concept, however, is complex for designers in the sense that it really comes down to the specific product and how it relates to a premium experience.

The product/package design is like its own medium of communication that connects with consumers. Graphic designers must understand how consumers interpret the design and how it affects purchasing behavior. Here are points to remember about the relationship between packaging design and the target market for premium products.

Commitment to quality should be a top concern for premium brands in order to connect with consumers willing to pay higher prices. Specific packaging materials can trigger cues to consumers on whether the product is conventional or premium. Here's a deeper look at why using high quality materials is crucial for premium packaging.

Communicating a premium perception should be the goal of designers of luxury brands and products. This perception needs to be based on these four factors determined by researchers:

At one time not much thought went into packaging food products other than whatever it took to keep food from spoiling and provide the longest possible shelf life. But in recent decades, marketers have been diving deeper into psychological research that helps connect visual stimulation with consumer behaviour. Here are unique ideas for modern food packaging.

The packaging of biscuits and confectionary involves creativity, as well as paying attention to safety regulations and consumer behaviors. Here's a deeper look at what a food packaging designer should be aware of when deciding on suitable materials.

The European Union wants a circular economy that is sustainable and environmentally friendly, and is promoting recycled packaging materials as one of the means to achieve this objective. Aluminium and tinplate are considered ideal due to the various environmental and economic advantages they have over ubiquitous plastic containers.

The colour separation technique or CMYK printing, which made colour prints possible, has been around for more than a century. Since the 1990s, it is possible to print with the eight-colour-process with a single pass.