Communicating a premium perception should be the goal of designers of luxury brands and products. This perception needs to be based on these four factors determined by researchers:
- extraordinary differentiation
- high quality of packaging materials
- minimalistic design
These design cues help shape the perception of a product aimed at the high-end market. Paying close attention to visuals is crucial for Fast Moving Consumer Good (FMCG) brands. The concepts associated with packaging to convey superior quality include exclusiveness, excellence and luxury. The main cues that communicate premium quality to the consumer are price and attractive appearance.