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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Ideas for Unique Packaging

At one time not much thought went into packaging food products other than whatever it took to keep food from spoiling and provide the longest possible shelf life. But in recent decades, marketers have been diving deeper into psychological research that helps connect visual stimulation with consumer behaviour. Here are unique ideas for modern food packaging.

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Suitable Materials for packaging food

The packaging of biscuits and confectionary involves creativity, as well as paying attention to safety regulations and consumer behaviors. Here's a deeper look at what a food packaging designer should be aware of when deciding on suitable materials.

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How Aluminium and Tinplate are Better Than Plastic Packages

The European Union wants a circular economy that is sustainable and environmentally friendly, and is promoting recycled packaging materials as one of the means to achieve this objective. Aluminium and tinplate are considered ideal due to the various environmental and economic advantages they have over ubiquitous plastic containers.

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CMYK: Colour Separation Model for Printing

The colour separation technique or CMYK printing, which made colour prints possible, has been around for more than a century. Since the 1990s, it is possible to print with the eight-colour-process with a single pass.

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Anamorphosis: How to print on circular and round metal objects?

Printing on circular and round objects is often a very challenging task. When an image designed for a flat surface is placed on a curved object it can become distorted. This can be seen on maps of earth. This article explains how anamorphic correction can produce compelling results. 

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How Packaging Shape and Sound influences the percerption of Sweetness and Sourness

People associate tastes, aromas and flavours with packaging shape, name and sound, according to a study from the University of Oxford. Understanding of this mix of sensory perceptions can help product packaging designers improve communication with consumers.

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5 Dimensions of Product Emotions - How Packaging Can Help

Packaging of luxury food products and cosmetics involves appealing to multiple layers of emotional meaning. Designers must understand how to embed these emotions in their packaging designs. Here's a deeper look at how knowledge of the five dimensions of product emotion can create a more attractive and appropriate package.

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Packaging Luxury Foodstuff

The packaging of human impulses is what drives food brands, especially in the gourmet sector. With 40,000 choices at typical supermarkets, U.S. consumers often can't decide what they want and buy products on impulse.

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Food Packaging - Suitable Materials for presenting tea, coffee and spices

Luxury foodstuffs comprising psychoactive ingredients and taste that stimulates a mood. Exotic versions of tea, coffee and spices fall into this category. The packaging of luxury foodstuffs must be as intriguing as the taste. Here are ways to connect with an affluent target market willing to pay more for higher quality. 

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