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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Premium Packaging: Minimalistic Design

Minimalism is the most subtle packaging design cue that communicates a brand's quality. Through different periods of history it has been associated with classy design and respected reputation. The "less is more" concept, however, is complex for designers in the sense that it really comes down to the specific product and how it relates to a premium experience.

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Premium Packaging: Extraordinary Differentiation

The product/package design is like its own medium of communication that connects with consumers. Graphic designers must understand how consumers interpret the design and how it affects purchasing behavior. Here are points to remember about the relationship between packaging design and the target market for premium products.

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Premium Packaging: High Quality of Packaging Materials

Commitment to quality should be a top concern for premium brands in order to connect with consumers willing to pay higher prices. Specific packaging materials can trigger cues to consumers on whether the product is conventional or premium. Here's a deeper look at why using high quality materials is crucial for premium packaging.

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Premium Packaging - Overview

Communicating a premium perception should be the goal of designers of luxury brands and products. This perception needs to be based on these four factors determined by researchers:

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Ideas for Unique Packaging

At one time not much thought went into packaging food products other than whatever it took to keep food from spoiling and provide the longest possible shelf life. But in recent decades, marketers have been diving deeper into psychological research that helps connect visual stimulation with consumer behaviour. Here are unique ideas for modern food packaging.

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Suitable Materials for packaging food

The packaging of biscuits and confectionary involves creativity, as well as paying attention to safety regulations and consumer behaviors. Here's a deeper look at what a food packaging designer should be aware of when deciding on suitable materials.

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How Aluminium and Tinplate are Better Than Plastic Packages

The European Union wants a circular economy that is sustainable and environmentally friendly, and is promoting recycled packaging materials as one of the means to achieve this objective. Aluminium and tinplate are considered ideal due to the various environmental and economic advantages they have over ubiquitous plastic containers.

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CMYK: Colour Separation Model for Printing

The colour separation technique or CMYK printing, which made colour prints possible, has been around for more than a century. Since the 1990s, it is possible to print with the eight-colour-process with a single pass.

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Anamorphosis: How to print on circular and round metal objects?

Printing on circular and round objects is often a very challenging task. When an image designed for a flat surface is placed on a curved object it can become distorted. This can be seen on maps of earth. This article explains how anamorphic correction can produce compelling results. 

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