Desjardin Blog - EN

Aiming for a premium market involves strong quality control related to the production of a product and custom premium packaging. Plenty of consumers are willing to spend extra cash on solutions they perceive to bring greater value than generic versions. Here's what brand managers need to know to ensure they are taking the right steps to reach a premium market.

The market is full of both average and above average products. Usually there's an advantage to either, such as average products tend to be lower-priced while above average products create greater customer satisfaction. Consumers who crave higher quality often gravitate toward premium packaging brands that cater to specialized tastes. Here's how custom embossing can attract shoppers of premium products.

Collectibles make up a vast market around the world that is often overlooked as economic opportunities for business. Estimates on the global market for collectibles range from $300 to $500 billion, yet it doesn't get as much media coverage as industries that earn less. Here's a look at the appeal of custom fancy tins for special occasions, which can help nurture branding.