The popularity and demand for metal packaging is growing, spurred by economic and social factors as well as environmental awareness around the world. The main sector driving the demand is the food and beverage industry.Read more
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People associate tastes, aromas and flavours with packaging shape, name and sound, according to a study from the University of Oxford. Understanding of this mix of sensory perceptions can help product packaging designers improve communication with consumers.Read more
Food packaging is based on psychological studies on how people judge brands. Here are details about the purposes of food packaging and how it helps gain a competitive edge. Packaging has evolved since the late twentieth century to become more creative and engaging.Read more
Packaging of luxury food products and cosmetics involves appealing to multiple layers of emotional meaning. Designers must understand how to embed these emotions in their packaging designs. Here's a deeper look at how knowledge of the five dimensions of product emotion can create a more attractive and appropriate package.Read more
Luxury branding is a cornerstone to reaching a high-end market, whether it involves chocolate, confectionery or other products such as fashion merchandise. The key to luxury branding success revolves around the concept of special qualities and exclusiveness.Read more
The success of luxury brand building for chocolate and confectionery products comes down to ten factors, as identified by researcher K.L. Keller in 2009. The following provides summaries of each of these critical factors that determine luxury branding success.Read more