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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Popularity of Metal Packaging is Increasing

The popularity and demand for metal packaging is growing, spurred by economic and social factors as well as environmental awareness around the world. The main sector driving the demand is the food and beverage industry.

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How is Tinplate Processed?

Tinplate is one of the eco-friendly packaging materials that are available. Tinplate is steel sheets that are coated on both sides by tin. This combines the strength of steel with the resistance to corrosion and solderability of tin.

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Maintaining Canned Food Quality

Food safety measures are aimed at ensuring that the food that is canned has no microbiological contamination or toxins. The canning process can differ based on the food, container and contamination involved.

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How Packaging Shape and Sound influences the percerption of Sweetness and Sourness

People associate tastes, aromas and flavours with packaging shape, name and sound, according to a study from the University of Oxford. Understanding of this mix of sensory perceptions can help product packaging designers improve communication with consumers.

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Purposes of Food Packaging

Food packaging is based on psychological studies on how people judge brands. Here are details about the purposes of food packaging and how it helps gain a competitive edge. Packaging has evolved since the late twentieth century to become more creative and engaging. 

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5 Dimensions of Product Emotions - How Packaging Can Help

Packaging of luxury food products and cosmetics involves appealing to multiple layers of emotional meaning. Designers must understand how to embed these emotions in their packaging designs. Here's a deeper look at how knowledge of the five dimensions of product emotion can create a more attractive and appropriate package.

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Packaging Luxury Foodstuff

The packaging of human impulses is what drives food brands, especially in the gourmet sector. With 40,000 choices at typical supermarkets, U.S. consumers often can't decide what they want and buy products on impulse.

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Luxury Branding for Chocolate and Confectionery - who are the target groups

Luxury branding is a cornerstone to reaching a high-end market, whether it involves chocolate, confectionery or other products such as fashion merchandise. The key to luxury branding success revolves around the concept of special qualities and exclusiveness.

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Luxury branding for chocolate and confectionery: the 10 factors to success

The success of luxury brand building for chocolate and confectionery products comes down to ten factors, as identified by researcher K.L. Keller in 2009. The following provides summaries of each of these critical factors that determine luxury branding success.

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