Desjardin Blog - EN

Does every consumer who is aware of sustainable issues practice them? No, but awareness of green products that is associate with positive expectations can be a catalyst for purchasing decisions. The deeper the awareness, the closer the consumer moves to consider a purchase. It's essential for both manufacturers and product packaging designers to understand the relationship between consumer awareness, expectations, and purchasing decisions.

Brand recognition is what consumers may experience as a result of being exposed to visual design cues in product features and packaging. These design cues should communicate the brand's values in a way that's easy to recognize and remember. Here's a look at what packaging designers need to understand about using the right visual cues to connect with target consumers.

Emotions are what connect people with brands. One of the most basic ways for a brand to communicate emotion is through color on its products and packaging. A major challenge for packaging designers is to select the right colors that reflect the emotional intensity of the product's values. Here's a look at how color variables contribute to brand recognition.

How can a brand affect consumer behavior to the point of getting people to identify and interact with the brand? At the core of branding is a set of values and emotions that go with it. A brand that communicates its values and emotions through visual cues on packaging has an edge over competitors that don't pay attention to how visual details connect with consumers.

Understanding the relationship between a brand and consumer behavior is one of the most valuable insights an entrepreneur can have on a market. The brand must connect with the consumer on an emotional level to register as important on their radar. Here's a look at the elements that emotionally connect a consumer with their favorite brands.

Ideally, a brand is associated with well-being or serves as a solution to a stressful problem. Today creating and maintaining a brand comes down to professionals who observe and understand the relationship between the brand and consumer. Here's a closer look at this relationship and how metal packaging attracts attention to a brand.

Brand recognition is an integral part of product design, packaging, and marketing. The two most important factors to developing and maintaining brand recognition are attractiveness and strategic meaning. Here's a deeper look at the process of creating brand recognition through metal packaging and how it affects consumer perceptions.