Desjardin Blog - EN

How much does packaging design influence the success of private label tins? The answer may apply to all forms of packaging of any shape or color. While consumers might have an idea from experience what's inside the package, the closest they can usually get to a product before a purchase is holding it. Research shows packaging can influence people's perceptions of taste, which contributes to the success of a food product packaged in fancy tins.  This article describes how private labels can benefit from this.

Relaunching a previous product can be successful if more attention is paid to improving limitations and inefficiencies in the first run. Using a modified packaging concept is an ideal way to make an existing product appear new again. Here are some of the key points to remember when relaunching a product in a different package. 

What does it mean to be a socially responsible company? This can take many forms, so I think it is easier to first discuss what makes a company not socially responsible. A company that does not care for its employees, community, and shirks its social responsibilities falls into this category. This is seen in many different ways, like poor working conditions for employees or false advertising to consumers. Many types of companies can have these issues, but it is especially common to see them in companies that manufacture products. In the clothing industry a large portion of clothes are still produced in factories with poor working conditions [6]. The packaging industry falls into the category of manufacturing, which means it is crucial that these companies are aware of what socially responsibility is, its importance, and why it is beneficial. Over the past 20 years many packaging companies have been working hard towards producing their packaging in socially responsible ways.

Humans began packaging products over 3,500 years ago in Egypt. This early on their sole purpose was for transporting food and beverages. They were made of natural products, like leaves, animal skins, or coconut husks. With time this developed and the Egyptians started using glass containers in 1500 BC. It wasn’t until Napoleon in the early 1800’s when tin cans were finally developed. From then packaging development began to speed up with the invention of paper bags in 1850, cartons in the 1870’s, cardboard containers in 1906, cans in 1935, and plastic containers in the late 1940’s. In the early days containers were mostly unbranded, designed solely for functionality, and lacked aesthetic appeal.