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Communicating Healthy Features Through Symbolic Features in the Packaging Design

Perception of salient content is affected by the visual design of a food package, according to a 2016 Kiel University study. It turns out the main design elements of typeface and color play a large role in shaping "healthiness perceptions" and "weight perceptions." Here are important points to know about how designers can communicate with consumers with design cues associated with perceptions.

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