The market is full of both average and above average products. Usually there's an advantage to either, such as average products tend to be lower-priced while above average products create greater customer satisfaction. Consumers who crave higher quality often gravitate toward premium packaging brands that cater to specialized tastes. Here's how custom embossing can attract shoppers of premium products.
Consumer perception is driven by a variety of market forces. High price alone does not equate to premium quality. There needs to be something about the packaging that reinforces the notion that the product has superior quality compared with rivals. Embossing on tin is a way to convey more sophistication and elegance than generic products. Premium shoppers recognize embossing as an extra step a brand has taken to signal higher quality of the container's contents.
Not all products fit into the concept of premium packaging with embossing. In many ways, products must earn that status with consumers through experience. But there are also premium shoppers willing to test new products for the first time based on the packaging. One of the top considerations is color, which communicates emotion. It raises the question: how well does the color of the packaging match the mood of the product?
Tin packaging is often silver, which has tremendous value with its shiny appearance. Embossing on tin creates shadows and other details that make tin look more sophisticated than cardboard packaging. Some of the most appropriate products that match the mood of silver containers include unique candy, coffee or tea. The embossed look conveys there is something special about the food product's flavor.
Embossing can be done on metal, wood, plastic and other materials. The reason why tin is a great choice is because of its versatility in the sense it can be easily molded into any shape. Round containers are particularly eye-catching to seekers of quality products. The smooth texture of tin's corners contributes to its elegant aesthetic.
Tin is also a top consideration for the embossing effect because of its durability. Its long shelf life and "after life" once it's purchased convey a sense of long-term sustainability. Premium shoppers like products that last many years, especially those with storage utility. Tin is also a wise choice for blocking out environmental contaminants such as dust, dirt, mold and rust. As long as the container is air-tight, it appears to be strong and protective of whatever is placed inside.
The premium consumer market is not easy to impress. It's usually not helpful to mimic another premium product's packaging. Part of the aura that a premium product radiates is that it's special and meant for a special group of people. Many of these shoppers view sustainability as a major choice in determining if they will buy or not. Not only does sustainability equate to long-term economic sensibility, it also relates to preserving natural resources.
Premium shoppers tend to be conscious of the scarcity of natural materials and the waste that builds in landfills. Too much waste leads to environmental dangers that threaten human safety as well as economic stability. Premium shoppers are willing to spend a little more money on packaging solutions that are resourceful and aren't wasteful. Embossed logos and images on metal give the brand a sense that it's not a fly-by-night operation and it plans to be around a long time.
Customer loyalty is the key to whether premium packaging with custom embossing is worth pursuing. Once product loyalty is established, the brand can enhance its position by offering fancier solutions that reinforce emphasis on quality. As long as the product really does delight its followers, the brand can experiment with different packaging ideas that attract new buyers.
Making sustainability a top priority in packaging design is key to the success of custom premium packaging. Consumers who pay more don't want cheap packaging that ends up in the trash. Apple has used elegant packaging with subtle silver embossing on cardboard for its iPhones. The attractiveness of the visuals makes people want to save the entire box. When the package is worthy of saving, it sends a signal to premium shoppers that the brand believes in the values of sustainability and aesthetic appeal.