Desjardin Blog - EN

Evidence is growing among market researchers there's a willingness for consumers to pay more for better packaging. In a recent survey among Lebanese consumers published by Emerald Insight, 73 percent of respondents said they were willing to pay more for higher-quality packaging. This survey reflected individuals from backgrounds in higher education and higher income.

What do consumers think about food packaging design? A recent consumer study revealed their perceptions of the packaging and how it relates to safety and quality. Here's a look at this food packaging design study and other research that points to concerns for packaging designers. 

Consumer perceptions of quality, safety and healthiness affect food purchasing decisions among various sectors of society. Packaging designers must look at current trends and realize that environmental and health concerns are much more pronounced today than in the past. Here's a look at how studies continue to point to the need for packaging designers to focus more on sustainable solutions.

Benevolence is the quality of kindness, which can be conveyed in packaging design as part of what attracts customers. The carative nature of benevolence makes it a crucial element of packaging design that helps prospects decide whether or not to buy the product. Here's a look at how benevolence can be an important and effective theme in packaging.

The carative factor of empathy in packaging design is a signal to the consumer that the manufacturer understands their feelings about the problem the product solves. This understanding is important in today's wide range of online choices for consumers at their fingertips. Showing empathy helps a brand stand out and connect better with followers. Here are important points to know about embedding empathy in packaging design.

The concept of carative factors has expanded from the nursing world to packaging design. Carative factors relate to thoughtful ideas embedded in packaging that communicate directly the consumer. These factors help convey the company's mission and concern for the individual who purchases the product. Here's a look at how the carative element of commitment can be applied to packaging design to improve the brand-consumer relationship.

One of the main carative factors related to business sustainability is responsibilty in packaging design. Consumers might not buy a product if they don't see it in a nice package. At the same time, the packaging designer must not compromise safety for aesthetics or other commercial concerns. Here's a deeper look into how responsibility correlates with packaging.

The concept of carative factors relates to human awareness of what should be done for proper care of something or someone. It's a concept that has entered the minds of packaging designers on how to craft more sustainable packaging. Issues of waste reduction and environmental protection have become business issues because they affect finance and the future cost of resources. Here's a look at carative factors relating to packaging design.

Packaging design can make a huge difference in how consumers perceive products. It also plays a significant role in shaping purchasing decisions. Does the package communicate what the target consumer expects? That's the question designers must face. Here's a look at how research backs the theory that colors and other design features on packaging affect buying behavior.