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Desjardin Blog - EN

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Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Information cues

Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Information cues

When food producers overlook market holes, new players can enter the market to serve an under-served group. Consumers have a growing interest in healthy and safe foods, so now more than ever before many care about packaging. Multiple studies show a significant number of grocery shoppers have specific expectations about packaging when it comes to healthiness and safety.

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Food packaging design and consumer perception of the product quality, safety, healthiness and preference:Effect of packaging material on the consumers

Food packaging design and consumer perception of the product quality, safety, healthiness and preference:Effect of packaging material on the consumers

Consumer perceptions of quality, safety and healthiness affect food purchasing decisions among various sectors of society. Packaging designers must look at current trends and realize that environmental and health concerns are much more pronounced today than in the past. Here's a look at how studies continue to point to the need for packaging designers to focus more on sustainable solutions.

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