Desjardin Blog - EN

 Multi-sensory experiences have been linked to brands over the past century as part of the consumer purchasing decision process. Here are points about touch manufacturers and package designers should consider in the post-COVID era.

The SARS-CoV-2 (COVID-19) outbreak has caused many people to reevaluate priorities in their lives. One main priority that has arisen is the public’s awareness of their health and importance of protecting themselves and their family. One study found that 62% of families are actively concerned about contracting coronavirus [1].

In these times SARS-CoV-2 (COVID-19) is on the forefront of everyone’s mind. The impacts can be seen in almost every industry, including packaging. COVID-19 is spread through bodily fluids, like respiratory droplets, which can be transferred to surfaces that come in contact with multiple people. It may be possible for COVID-19 to be contracted by touching a surface with the virus living on it and then touching one’s own mouth, nose, or eyes [2,4]. This is particularly a concern for packaging, as products transfer between multiple people and are continually in use. This begs the question: what is the best packaging material to use in the time of COVID-19? While there is no concrete, guaranteed answer, aluminum and tinplate have shown promising qualities in multiple ways.