QR Codes and Metal Packaging: More Than Just A Label

by Anne-Marie Byrd on November 07, 2023

Quick Response (QR) codes have come a long way since their inception in 1994. Originally created for tracking automotive components, these two-dimensional matrix barcodes have evolved into ubiquitous tools for information storage and retrieval. With the ability to store a vast array of data types—including numeric, alphanumeric, binary, and special characters—QR codes have found applications beyond industrial use, penetrating sectors such as retail, healthcare, and advertising.

The Compatibility with Metal Packaging

When it comes to the world of metal packaging, the versatile nature of QR codes has paved the way for inventive applications. Desjardin, a forerunner in metal packaging solutions, provides a wide array of materials, shapes, and closures. This diversified portfolio presents a conducive platform for the implementation of QR codes. Whether stamped onto tinplate canisters or laser-etched onto aluminum enclosures, QR codes maintain their integrity and scan-ability. This robustness is crucial, given that metal packaging often has to withstand varying conditions such as temperature fluctuations and physical impacts.

Benefits for Manufacturers

Manufacturers stand to gain significantly from integrating QR codes into their packaging. For one, these codes can serve as advanced tracking tools through the supply chain, providing real-time data on the whereabouts and conditions of goods. Moreover, QR codes can streamline inventory management, offering a more efficient system for stock control.

Another noteworthy application lies in the realm of marketing. Manufacturers can embed QR codes that lead consumers to dedicated web pages, offering in-depth information about the product, its origins, and even recipes or usage tips. This not only enhances consumer engagement but also provides manufacturers with valuable data on customer interaction and preferences.

Advantages for Consumers

For consumers, the presence of a QR code on a package elevates their experience from mere transaction to informed interaction. Scanning a QR code can unlock a wealth of information, from product ingredients to ethical sourcing practices, thereby aiding in more informed purchasing decisions. Additionally, QR codes can facilitate easy reordering, direct consumers to customer support, or even offer an augmented reality experience that allows them to visualize the product in different settings.

In the realm of food packaging, QR codes can serve as a safety mechanism, offering details about the source of the food item, storage conditions, and expiration dates. Given that Desjardin's metal packaging is often employed in the food sector—where preservation from impurities, bacteria, and moisture is vital—QR codes can act as an extra layer of consumer assurance.


In sum, the incorporation of QR codes in metal packaging extends far beyond the superficial level of labeling. By leveraging this technology, manufacturers can achieve elevated levels of operational efficiency and consumer engagement. Meanwhile, consumers gain an enriched user experience, endowed with immediate access to detailed product information. As companies like Desjardin continue to pioneer packaging solutions that meld tradition with innovation, QR codes stand out as a compelling example of how digital technology can bring tangible benefits to both ends of the consumer spectrum.


Topics: Supply Chain, Modern Packaging

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