Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

How Aluminium and Tinplate are Better Than Plastic Packages

The European Union wants a circular economy that is sustainable and environmentally friendly, and is promoting recycled packaging materials as one of the means to achieve this objective. Aluminium and tinplate are considered ideal due to the various environmental and economic advantages they have over ubiquitous plastic containers.

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CMYK: Colour Separation Model for Printing

The colour separation technique or CMYK printing, which made colour prints possible, has been around for more than a century. Since the 1990s, it is possible to print with the eight-colour-process with a single pass.

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Anamorphosis: How to print on circular and round metal objects?

Printing on circular and round objects is often a very challenging task. When an image designed for a flat surface is placed on a curved object it can become distorted. This can be seen on maps of earth. This article explains how anamorphic correction can produce compelling results. 

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Environmental Impacts of Plastics vs. Metals: Which is better?

Waste of all kinds has become a pressing issue in today’s modern world. One of the most prevalent forms of waste we see on a daily basis is packaging waste: often from food, drinks, or other perishables.

The amount of packaging waste created has been steadily increasing and the EU is currently at the staggering yearly per capita rate of 167 kg [6].

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Popularity of Metal Packaging is Increasing

The popularity and demand for metal packaging is growing, spurred by economic and social factors as well as environmental awareness around the world. The main sector driving the demand is the food and beverage industry.

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How is Tinplate Processed?

Tinplate is one of the eco-friendly packaging materials that are available. Tinplate is steel sheets that are coated on both sides by tin. This combines the strength of steel with the resistance to corrosion and solderability of tin.

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Maintaining Canned Food Quality

Food safety measures are aimed at ensuring that the food that is canned has no microbiological contamination or toxins. The canning process can differ based on the food, container and contamination involved.

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How Packaging Shape and Sound influences the percerption of Sweetness and Sourness

People associate tastes, aromas and flavours with packaging shape, name and sound, according to a study from the University of Oxford. Understanding of this mix of sensory perceptions can help product packaging designers improve communication with consumers.

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Important facts facts on packaging design that influence the success of your private label products

A majority of shoppers of private label products take packaging design into account in shaping their purchasing decisions, according to a University of Ulster study in Northern Ireland.  How can private label manufacturers materialize on this?

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Why the COSMetic Organic Standard (COSMOS) is an Opportunity for Private Label Cosmetics

The COSMetic Organic Standard is an important add on for private label cosmetics manufacturers. It can give even a lesser known brand credibility and a competitive edge, especially versus products that do not carry this organic or natural signature on packaging. Here are reasons why a private label cosmetics maker should consider adhering to this globally-recognized standard.

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How packaging design influences taste impressions and product evaluations

A recent study by researchers in The Netherlands raised questions how packaging design affects consumer perceptions of taste and price expectations.

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COSMetic Organic Standard - Important Facts on Packaging & Labeling

The COSMOS standard is sought globally by cosmetics companies to verify the organic or natural ingredients of associated products.

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How to Earn the COSMOS Organic Signature for Cosmetic Products

The COSMOS Organic Certificate and Signature is followed by cosmetics brands aiming to reach a market that values eco-friendly solutions. In order to use the organic signature a company must be approved by the certification body prior to the launch of the product. Here's a summary of what designers and marketers should keep in mind about compliance with the COSMOS Organic Signature requirements.

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Understanding COSMOS - the COSMetics Organic and natural Standard

The COSMOS standard provides  international industry guidelines for organic and natural products to cosmetics producers  or marketer and certifies compliance.

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Private Label Cosmetics: Suitable Packaging Materials

Packaging for conventional cosmetics products needs to be both attractive and practical. The same concept applies to private label cosmetics, especially for items that are promoted for quality as well as affordability. Major brands usually have a built-in advantage due to wider exposure in the market. A private label can gain an edge by using more sustainable and durable packaging materials.

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PCD Conference, Paris 2018

Packaging, cosmetics and design industry professionals will gather at the 2018 PCD Conference in Paris, France from January 31 through February 1. The annual event focuses on perfume cosmetics with presentations by experts on topics such as regulations, sustainability and printing technology. Here are important reasons for cosmetics vendors to attend this two-day conference programme.

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Private Label Cosmetics: Optimizing Positioning and Product Line

Private label cosmetics are sold under a retailer's brand name and may be created by the retailer for exclusive marketing purposes. 

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Private Label Cosmetics: How Business Cycles have Influence on Success

Private labels have grown enormously in recent decades for a variety of reasons, but this growth can generally be tied to the overall economy. During economic booms a nation's market share of private label brands, including cosmetics, usually declines while during economic downturns it increases. Here's a deeper look into how business cycles affect private labels.

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Private Label Cosmetics in Export: Variety vs. Quantity

Market access is one of the primary reasons to engage in private label cosmetics. When small firms that cannot afford to export beauty products go out of business, it creates opportunities for players that are able to capitalize on private label cosmetics and exports. Here are considerations for weighing between variety and quantity of cosmetics.

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Private Label Cosmetics and Store Loyalty

The success of selling private label cosmetics depends heavily on the reputation of the store's brand and the degree it attracts loyal support. Some retailers looking into this field may wonder what it takes to inspire customer loyalty over national brands, while others may assume they can't compete with national brands due to their size, advertising budget and market reach.

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Purchase Motivators in Private Label Cosmetics

When a retail store sells cosmetics through a private label channel, they need to understand the most important purchase motivators for these type of products. The ideal mix depends on the geographical and social target market. Consumers can be divided into various personas such as salaried professionals, self-employed entrepreneurs, students and home makers.

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Understanding Private Label Cosmetics

Private labels (PLs) are generic products designed to be sold as flexible brands for those vendors that invest in the marketing. It's a concept that extends across multiple industries, including cosmetics. That means any retailer can market various generic products under its own branding. Here are more details and the benefits of private label cosmetics.

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Purposes of Food Packaging

Food packaging is based on psychological studies on how people judge brands. Here are details about the purposes of food packaging and how it helps gain a competitive edge. Packaging has evolved since the late twentieth century to become more creative and engaging. 

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5 Dimensions of Product Emotions - How Packaging Can Help

Packaging of luxury food products and cosmetics involves appealing to multiple layers of emotional meaning. Designers must understand how to embed these emotions in their packaging designs. Here's a deeper look at how knowledge of the five dimensions of product emotion can create a more attractive and appropriate package.

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Packaging Luxury Foodstuff

The packaging of human impulses is what drives food brands, especially in the gourmet sector. With 40,000 choices at typical supermarkets, U.S. consumers often can't decide what they want and buy products on impulse.

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Food Packaging - Suitable Materials for presenting tea, coffee and spices

Luxury foodstuffs comprising psychoactive ingredients and taste that stimulates a mood. Exotic versions of tea, coffee and spices fall into this category. The packaging of luxury foodstuffs must be as intriguing as the taste. Here are ways to connect with an affluent target market willing to pay more for higher quality. 

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Luxury Branding for Chocolate and Confectionery - who are the target groups

Luxury branding is a cornerstone to reaching a high-end market, whether it involves chocolate, confectionery or other products such as fashion merchandise. The key to luxury branding success revolves around the concept of special qualities and exclusiveness.

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Luxury branding for chocolate and confectionery: the 10 factors to success

The success of luxury brand building for chocolate and confectionery products comes down to ten factors, as identified by researcher K.L. Keller in 2009. The following provides summaries of each of these critical factors that determine luxury branding success.

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Chocolate Packaging: the role of symbols in value creation

At one time through the first half of the twentieth century, products such as chocolates were packaged and marketed based on their utility and intrinsic value. Then in the second half of the century researchers began to suggest that products could also be sold for their symbolic value. Now in the new millennium the symbolic paradigm is increasingly becoming a primary packaging focus.

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The Role of Graphics and Color in Metal packaging

Packaging designers understand the importance of graphics and color in metal packaging. Visual stimuli drives emotions and can play a pivotal role in product purchasing decisions among consumers. Color alone can account for up to 90% of an individual's decision as to whether he or she likes a product, according to a 2006 study by Singh. Here are important considerations for designers in their focus on graphics and color.

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Understanding the relation between packaging design and consumer response

Even long before packaging design became a focus among marketers, there has always been a sense that aesthetics has had something to do with why people are attracted to certain products. Now in the new millennium a growing body of evidence confirms that visual stimuli is a huge factor in purchasing choices at physical stores. Here's a deeper look at how consumers respond to packaging design.

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Understanding the consumer impact of aesthetic packaging design

The psychology of packaging design has become a top concern of marketers, as evidence accumulates that visual aesthetics play a major role of a product's success. Research shows that aesthetic package design leads to an increase in the time consumers spend on making decisions. In fact, the more aesthetics offered by the package, the better chance it has of being chosen over name brands that come in standardized packages, regardless of price.

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How to design sustainable food packaging

Food items have more impact on the environment than the packaging that contains them, by comparison. Even though the most important purpose of a food package is that it protects the food, sustainability has become a major strategy to help protect the environment.

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Aligning tastes with the right packaging design

As packaging design has quickly evolved this century, it is becoming increasingly part of brand design. Just like a brand, packaging communicates messages to its target audience through various senses. That's why designers and product managers must examine how packaging is perceived by consumers. Here's a look at how tastes and packaging design need to be consistent.

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How consumers will associate shape of metal packaging with specific attributes

Effective marketing strategies depend on shape of packaging and semantics that associate with the product. Tests have shown relationships between packaging and brand attributes, which can benefit packaging designers who base their solutions on sensory marketing. While these semantic associations are unique for each individual, this knowledge is still important for marketers to understand. Here's a deeper look at how the shape of packaging conveys meanings to consumers.

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See, Taste, Smell, Touch and Hear: Blending the food package design into a five sense experience

Food consumption is a multisensory experience, meaning that people judge food with all five senses, as studies increasingly show. A 2011 study called "Influence of Package Design on the Dynamics of Multisensory and Emotional Experience" by N.J. Schifferstein, Anna Fenko, Pieter M.A. Desmet, David Labbe and Nathalie Martin confirmed that people's emotions change throughout the four major stages of consumption (buying, opening, cooking and eating).

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Chocolates , Biscuits and Confectionery packaging: Adapting package design on emotions and dynamics in the buyer journey

Studying the emotions and dynamics of the buyer journey can help marketers better understand packaging for chocolates, biscuits and confectionery.The various stages in which these emotions are strongest involve opening the package, cooking the food, eating it and rebuying the package. Here are ways to adapt packaging based on how people react to these stages.

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Chocolates , Biscuits and Confectionery packaging: How Specific Visual Aspects of Packaging Influence In-Store Buying Decisions

When the purchase of chocolate candies and other grocery items is not part of a regular shopping list, it tends to be a spontaneous act. So marketers of such food need to understand the mechanisms that lead to impulsive purchasing.A study reported by Jesper Clement of Copenhagen Business School in Denmark shows that purchasing can be affected by five in-store stages. Here are the findings and conclusions of this eye-track experiment on consumer purchasing behaviour.

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Fair-Play: Chocolates , Biscuits and Confectionery packaging and the impact on Children

Packaging of food for children has increasingly become a marketing vehicle since it is commonly displayed at point of sale locations.

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Roles, Materials and Environmental Issues of Food Packaging

Food packaging serves multiple purposes, allowing it to be transported long distances safely and stored for long periods of time. It is important for manufacturers to balance between safety issues and other factors such as costs and keeping an eco-friendly perspective. Many consumers are paying closer attention to environmental issues that are involved with packaging technology. 

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Aluminum and Tinplate for Food-Safe Packaging of Chocolates, Biscuits and Confectionery

Two of the most favored materials for the packaging of chocolates, biscuits and confectionery are aluminum and tinplate. These materials are efficient and safe forms of packaging that meet international safety standards.

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Chocolates , Biscuits and Confectionery Marketing: The 3 Roles of Packaging

The three roles of packaging are communication, functionality and environment, as defined by Jesper Clement.

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Chocolate, biscuit and confectionery packaging: How food names reveal associations with taste and influence the pitch

Food names and environmental sounds may play a role in people's perception about chocolate, biscuits and confectionery. Hearing auditory cues while viewing food names can influence people's impressions of food tastes, according to researchers. Just like songs, which tap into emotions that affect other senses, the combination of words and sounds can paint pictures in the mind. Here's a look at evidence that suggests a relationship between food names, sounds and taste.

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The influence of the artistic visual presentation of chocolate, biscuit and confectionery packaging

Consumers make purchases on chocolate, biscuits and confectionery based on multiple factors beyond how the food tastes. Since it's not always possible to sample these treats before purchasing, artistic visual presentation of the packaging plays a significant role in luring people to purchase the food. Factors influencing taste testing results include density and price expectation. Here are reasons why package designers should pay close attention to the effects stimulated by visuals and other sensory considerations.

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Chocolate, biscuit and confectionery packaging: How the weight of the product influences customer expectations

Satisfying one's appetite is one of the primary goals of the industry that makes chocolate, biscuits and confectionary. In order to meet that challenge, marketers must explore parameters beyond the food itself that appeal to multisensory perceptions. An important element of how people judge food that is often overlooked is weight of the product and the container. Here's a deeper look at how product or container weight can influence people's perceptions and purchasing decisions about food.

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Biscuits, chocolate and confectionery packaging: The influence of color

Food marketers are paying increasingly closer attention to how products are packaged following compelling studies about how consumers perceive items based on how they are presented. Various studies have shown that people perceive the same food differently if it's served on different colored plates. More comprehensive research, however, must be conducted before drawing conclusions that point to a consistent pattern in behavior. Here are reasons why marketers of chocolate, biscuits and confectionery can benefit from color analysis.

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Biscuits, chocolate and confectionery packaging: the experience of touching the packaging

Consumers like to touch certain products before buying, studies have shown since the eighties (Holbrook, 1983; cf. Heslin & Alper, 1983). Touch can have a dramatic impact on purchasing decisions, as it can add emotional value to the experience, since skin is directly related to emotional responses. Consequently, marketers of chocolate, biscuits and confectionery need to come up with creative packaging that evokes emotion through touching.

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Food Packaging - Suitable Materials for presenting Chocolate, Biscuits & Confectionery

The packaging of chocolate, biscuits and confectionary has a rich history that traces back to the beginning of the industrial revolution. Packaging now consists of containers made of cardbox, metal, plastic or plastic bags. Many times additional wrapping, such as aluminum foil, is needed to preserve the product. Here are details on the most suitable types of materials for packaging chocolate, biscuits and confectionery.

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Chocolate, Biscuits and Confectionery Packaging: 5 important things to know

Plenty of imagination and research goes into the packaging of chocolate, biscuits and confectionery products. Since packaging is a huge initial factor in determining a purchase, marketers study trends and envision more creative ways to present food products. Here are five important issues that go into designing the package for items such as chocolate, biscuits and confectionery.

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Aluminium and Tinplate packaging in the EU - suitability aspects for food contact

In this article, we will address the guidelines that are required for aluminium and tinplate packaging in the EU that are suitable for food contact.

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Metal packaging of food or cosmetics in the USA - what is generally recognized as safe?

The United States Congress passed a set of laws known as the Federal Food, Drug and Cosmetic Act (FD&C) in 1938. FD&C gave the Food and Drug Administration (FDA) the authority to oversee the safety of food, drugs and cosmetic products. The impetus behind passing the FD&C Act was to prevent tragedies, such as the instance of more than 100 patients dying as a result of using diethylene glycol to dissolve a sulfanilamide medication to be used in a liquid form from reoccurring.

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Tinplate and Aluminum Cosmetic Containers - Sustainability Considerations

New millennium manufacturing and packaging go hand in hand with sustainability. Tinplate and aluminum containers are both eco-friendly and can be recycled, which is why the demand for these materials continues to grow in the cosmetic industry. Here's a deeper look at why tinplate and aluminum containers are useful and favored for packaging for beauty products.

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Leading stores like Walmart demand sustainable cosmetic packaging from their suppliers, what to consider

Sustainable solutions are now being widely adopted by small to large businesses so that they can contribute to a safer, cleaner environment. Going green also helps strengthen their image with consumers, who are steadily becoming more concerned about conserving the Earth's natural resources. Walmart, which continued to rank number one on the Fortune 500 in 2016, is leading the charge toward sustainability by implementing eco-friendly cosmetic packaging.

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Fair Cosmetic Packaging and Labelling

Product information is required on packaging for identification purposes to help both professionals and consumers understand product contents and who to contact for more information. The Fair Packaging and Labelling Act took effect in 1967 after it was passed by Congress the previous year. This federal law supersedes all state laws. Here are details on how this law applies to fair cosmetic packaging.

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Global metal packaging trends - how should we package in 2017

Packing manufacturers from around the world recently gathered to get a glimpse of upcoming 2017 metal packaging trends at Luxe Pack New York. The two-day event, held at Pier 92 in Manhattan, is considered by industry experts to be the "premier show for creative packaging." The trade show attracted over 240 vendors from the packing industry to learn about the latest developments in beauty, fragrance and other commodities that use attractive packaging for marketing. Here's a breakdown of packaging trends to look for in the coming year.

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Labelling on Cosmetic Containers

The beauty industry relies on attractive cosmetic containers as part of its marketing, but it must also pay attention to labelling to meet federal regulations. These regulations, however, are not very comprehensive compared with other common retail commodities. The key is to be straightforward with consumers, which helps build loyalty as well. Here are points that cosmetic vendors should keep in mind when designing labels.

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EC Regulation 1223/2009 on cosmetics


The objective of Regulation (EC) No 1223/2009 of the European Parliament and of the Council of 30 November 2009 is to establish standards for cosmetic products that are available on the market. Compliance to these standards help ensure the functioning of the internal market, but more importantly, a high-level of protection for the health and safety of citizens of the European Union.

Regulation (EC) No 1223/2009 supersedes previous Directives that applied to cosmetic manufacturers. All member states are required to abide by the guidelines set by the Regulation as of its effective date.

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Which Information to Request from your Cosmetic Packaging Supplier and when?

Procurement managers need to send requests to their suppliers to provide information about their goods or services. The information received from suppliers must be translated into formal contractual terms before contracting can occur. The following explains the three types of information requests as well as the different situations for what and when to request.

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How to evaluate your Cosmetic Packaging Supplier and award the contract

American manufacturers spend as much as half their earnings on suppliers for goods and services. Procurement managers determine the best value opportunities for their companies after studying how technical, legal and operational factors will impact their organizations. They must consider internal, as well as external, buying opportunities. Here are key areas of concern for making cosmetic packaging purchases.

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How to Select the Right Cosmetic Packaging Supplier

Suppliers are the source of raw materials that manufacturers of cosmetic packaging purchase. The terms "suppliers" and "vendors" are often used interchangeably. Eventually vendors may become long term partners if the relationship helps both parties. It's crucial to choose the right supplier if a company is to grow and exceed expectations. Here are ways to evaluate manufacturers, distributors (aka wholesalers), craftspeople and import sources.

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3 Desjardin Pro Tips on Selecting the right Cosmetic Packaging Supplier

Sometimes companies looking for suppliers forget to focus on reliability. It's understandable that they want to find the best prices, but unreliable suppliers can end up costing more in reputation. It's best to work with vendors that can be counted on to keep supplies moving at a predictable pace. Here are tips for businesses in the cosmetic packaging industry searching for quality suppliers.

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Cosmetic Packaging: Supplier Selection

Cosmetic Packaging Supplier selection of partnerships involves identifying, evaluating and ultimately contracting with suppliers. This process requires significant financial resources with the expectation of developing an efficient supply chain that yields a return on investment. The key to success is that suppliers must offer high value.

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Is the Standard ISO 22715 on Cosmetic Packaging legally binding?

There is a need to maintain a certain level of standards in regards to the manufacturing and packaging of many products that are used in the home or for business. The ISO 22715 standardizes the packaging of cosmetics on a world-wide scale.

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Selecting a Cosmetic Packaging Supplier

Cosmetic Packaging Supplier selection of partnerships involves identifying, evaluating and ultimately contracting with suppliers. This process requires significant financial resources with the expectation of developing an efficient supply chain that yields a return on investment. The key to success is that suppliers must offer high value.

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Standards and Regulations for Aluminium containers in the cosmetics packaging industry

Aluminum is used frequently in the cosmetics industry for packaging. Not only is it a lightweight metal, it is also very strong and durable, making it a multipurpose material. The metal can be used for many applications from cans to tubes. It is also often recycled, creating less strain on the environment than plastic or other materials. Here are ISO standards for containers and other requirements that cosmetic vendors should meet.

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Cosmetic prepackages - what you need to consider

Cosmetic prepackages need to meet international standards to reach compliance with regional jurisdiction (e.g., in Europe or the USA). Common denominator of most national or regional regulations are the standards set by the International Organization for Standardization (ISO 22715). The following is a summary of what you need to consider for packaging and labelling.

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3 Ways of Negotiating the Contract with your Cosmetic Packaging Supplier

Seasoned communication skills and well planned research are necessary when a buyer is negotiating with a cosmetic packaging supplier. Not only is it essential to make a professional presentation, listening to the vendor's needs is equally as important. Here are three main ways to approach negotiating an agreement with a cosmetic packaging supplier.

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Cosmetic packaging - what Startups should know before launching a product

Packaging and labelling are two extremely important components to cosmetic marketing. Not only must manufacturers, marketers and supply chain vendors all come together to agree on the most efficient type of containers, they must also be very conscious of government regulations and industry standards. Here's a simplified summary of what cosmetic startups can expect.

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The ISO 22715 for cosmetic packaging on small cosmetic containers

Small cosmetic packages are gaining relevance, due to changing consumer behaviour. ISO 22715, section 4.2.1., lays out the basics that you need to know as a cosmetics vendor. This article summarizes what is important for cosmetics manufacturers.

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Cosmetic packaging compliant to ISO 22715

The ISO 22715 is an international standard for cosmetic packaging. This post explains why marketers should follow the packaging and labelling requirements and outlines the important specifications for cosmetic containers.

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What you should know when packaging cosmetics compliant to EU regulations

In Europe cosmetics manufacturers and marketers must comply with the Regulation (EC) No. 1223/2009 of the European Parliament and of the Council on cosmetic products (November 30, 2009). This regulatory framework strengthens safety standards and simplifies procedures for cosmetic products sold in the EU.

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7 good Reasons to Change your Cosmetic Packaging

When you upgrade your cosmetic packaging, it can have positive effects on your bottom line. Not only can it increase your sales and lower your costs, it can create fresh appeal among shoppers, as more effective retail displays catch their attention. Before making such a bold move, you should consider various cause and effect relationships and how they may impact marketing and company finances.

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What you should know when packaging cosmetics compliant to FDA regulations

The cosmetics industry, unlike the food or pharmaceutical industries, does not have to deal with stringent regulations by comparison. Cosmetic companies, however, still must follow rules under the Federal Food, Drug and Cosmetic Act and other consumer laws, but are not required to register or license products. In other words, they still must market safe products. Here are deeper details on regulations that shape cosmetic packaging.

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Important legal requirements to Cosmetics in the US-Market

The Federal Food, Drug and Cosmetic Act (FD&C Act, FFDCA or FDCA) of 1938 established the parameters for cosmetics marketing in the United States. The following explains how the FDA regulates cosmetic products.

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Cosmetic Packaging - Suitable Materials for Cosmetic Containers

The cosmetics industry uses a variety of materials in its packaging, including plastics and metals, with glass being among the oldest packaging materials. The following information provides details on material used for cosmetic packaging.

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Purposes of Cosmetic Packaging

Packaging in the cosmetic industry is based on deep studies that penetrate the human psyche. Here is a deeper look at the purposes of cosmetic packaging and how it helps gain an edge over competitors.

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5 Reasons why Choosing the right Cosmetic Packaging is as Important as the Product Itself

Cosmetics create images of beauty, which is why packaging must be consistent with attractive presentation. Here are further details why your cosmetic packaging is a important as the product itself and should not be treated as an afterthought.  

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