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Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Biscuits, chocolate and confectionery packaging: The influence of color

Food marketers are paying increasingly closer attention to how products are packaged following compelling studies about how consumers perceive items based on how they are presented. Various studies have shown that people perceive the same food differently if it's served on different colored plates. More comprehensive research, however, must be conducted before drawing conclusions that point to a consistent pattern in behavior. Here are reasons why marketers of chocolate, biscuits and confectionery can benefit from color analysis.

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