This e-book provides detailed information branding and consumer response with respect to food packaging.

The information provides a blend of our market experience, compliance information and recent findings in industrial and academic research.

The e-book was written by subject experts and practitioners in the food industry.


Inside this ebook
you’ll discover

  • Relation between packaging design and consumer response
  • Consumer impact of aesthetic packaging design
  • Adapting package design on emotions 
  • Visual Aspects Influence In-Store Buying Decisions
  • The role of symbols in value creation
  • How food names influence the pitch
  • Luxury Branding for Chocolate and Confectionery 
  • Fair-Play: Impact on Children
  • Global metal packaging trends - how should we package in 2017