It is striking, how visual and sensual attributes of product packaging do not only influence the buying behavior,
but even impact perception of taste and quality of the product itself.

The information in this e-Book blends market experience,  and recent findings in industrial and academic research.

The e-book was written by subject experts and practitioners in the food industry.


Inside this ebook
you’ll discover

  • Blending the food package design into a five sense experience
  • The influence of the artistic visual presentation
  • The Role of Graphics and Color
  • How consumers associate shape  with specific attributes
  • Aligning tastes with the right packaging design
  • How the weight of the product influences customer expectations
  • The experience of touching the packaging
To learn more about design and sustainability aspects in cosmetic packaging, please follow this link.