Disclaimer: The postings in this blog section do not necessarily represent Desjardin's positions, strategies or opinions.

Food packaging design and consumer perception of the product quality, safety, healthiness, and preference: Effect of packaging color on consumers’ perception

Food packaging design and consumer perception of the product quality, safety, healthiness, and preference: Effect of packaging color on consumers’ perception

Consumer perception is everything when it comes to figuring out the best packaging design. Color plays a major role in capturing a shopper's attention, especially for food and beverages. Here's a deeper look at why color is so important in packaging design for a wide range of consumer products.

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Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Packaging Features

Food packaging design and consumer perception of the product quality, safety, healthiness and preference: Packaging Features

What do consumers think about food packaging design? A recent consumer study revealed their perceptions of the packaging and how it relates to safety and quality. Here's a look at this food packaging design study and other research that points to concerns for packaging designers. 

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Metal Packaging - How Packaging Design Affects Product Evaluations

Metal Packaging - How Packaging Design Affects Product Evaluations

Packaging design can make a huge difference in how consumers perceive products. It also plays a significant role in shaping purchasing decisions. Does the package communicate what the target consumer expects? That's the question designers must face. Here's a look at how research backs the theory that colors and other design features on packaging affect buying behavior.

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Metal Packaging - How the Consumer Implicitly Relates Color, and Attributes of Healthiness

Metal Packaging - How the Consumer Implicitly Relates Color, and Attributes of Healthiness

Color is a major factor that attracts consumers to brands, packages and products. It's fairly well known among packaging designers that a significant percentage of consumers associate vibrant and warm colors with attractiveness. Meanwhile, cool colors on food packaging often associate with healthiness. Here's a look at how a consumer formulates color associations that inevitably affect purchasing decisions.

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Metal Packaging: How does Packaging and Coloring Affects & Inhibits Purchase-Relevant Neural Response in the Brain

Metal Packaging: How does Packaging and Coloring Affects & Inhibits Purchase-Relevant Neural Response in the Brain

To what degree do consumers manufacture their own mental associations with packaging? Studies show both the packaging material and the coloring play a huge role in attracting their attention. Here's a look at what research has revealed about metal packaging and how it affects the consumer mind.

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Metal Packaging: How to Communicate that a Product is Healthy and Attractive

Metal Packaging: How to Communicate that a Product is Healthy and Attractive

Packages communicate with consumers on a subconscious level, which can affect purchasing decisions. That's why packaging designers must take a deeper interest in consumer psychology and studies on purchasing patterns. Here's a look at how metal packaging must send a message to people's minds that it's healthy and attractive.

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Influencing Consumer Expectations through Sensory Design of Metal Packaging

Influencing Consumer Expectations through Sensory Design of Metal Packaging

Package design plays a significant role in affecting consumer expectations on how a food product tastes and the perceptions of healthiness. It might even have greater impact than what researchers have observed the past few decades. At the core of this finding is multi-sensory perception, in which consumers make decisions based on a combination of inputs from the five basic human senses. Here's a look at how sensory design of metal packaging affects consumer expectations of a product.

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Multisensory Packaging Design: Transferring the sensation of packaging on the product

Multisensory Packaging Design: Transferring the sensation of packaging on the product

Understanding consumer behavior is the main reason packaging designers should take an interest in how multisensory packaging affects consumer decisions. While every consumer makes decisions based on their own personal experiences, certain packaging themes appeal to certain market segments. Here are essential themes of multisensory packaging that designers should explore.

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Multisensory Packaging Design: Individual differences among consumers

Multisensory Packaging Design: Individual differences among consumers

Consumers have a need for touch the same way retailers have a need to sell products. But it's a mistake to assume all consumers respond the same way to the same stimuli. Every individual coexists with thousands of marketing campaigns wrapped in packaging techniques trying to get their attention. Here are important points for designers to consider about multisensory perceptions among consumers when crafting a new package.

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